Sr. Manager, Global Integrated Marketing - Calvin Klein

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At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

The Senior Manager Global Integrated Marketing (Fragrance) will manage the fragrance Senior Coordinator role, including managing relationships inclusive of various management position within licensee org. This role must make key decisions related to day-to-day management of licensed partner (COTY) and various internal teams, solving problems by providing creative solutions and driving continual efforts to maintain Calvin Klein Brand standards for fragrance, while being highly creative in the development of internal brand strategies that can align with external partner’s business objectives.

What You'll Do: 

• Actively help drive the development of cohesive fragrance marketing programs to fuel consumer demand – from briefing stage to launch – through close collaboration with COTY and internal teams including Global Design, Merchandising, Creative, and Product Marketing, as well as Social, PR/influence, Brand Experience and Regional channel leads
• Serve as a primary day-to-day point of contact between Coty and internal teams, ensuring all communication routes in timely manner and aligns with brand standards and strategic priorities.
• Lead key Weekly Meetings with Coty and cross-functional teams
• Clearly articulate brand position to COTY for their development of synergistic GTM plans to set them up for success.  In addition, possess in-depth knowledge of fragrance business to clearly convey commercial objectives to internal stakeholders ensuring they have clear context to develop compelling, category relevant programs
• Establish strong relationships with key internal stakeholders throughout the organization (Licensing, Integrated Marketing, Design, Creative, Production, VM, Social, PR/Influence, Brand Experience, Fashion Office) to inform always-on planning and business/brand alignment throughout various fragrance projects
• Partner closely with Project Management to ensure planning needs, asset requirements and delivery timetables are achieved; track/manage critical paths and execution of all Fragrance initiatives
• Partner with regional marketing teams on consistent workflow to share updates on global fragrance direction (including marketing briefs/plans) to ensure best local adaptation and execution; collaborate on regional-led initiatives to ensure cohesion with fragrance marketing calendar
• Partner with Production to lead fragrance budget tracking and insights on incoming revenue for all COTY initiatives, providing monthly updates to Finance for forecasts.
• Grow and foster development of direct report
• Partner with Sr. Director and VP to strengthen ongoing ways of working with Coty to tighten launches, reduce process inefficiencies, improve parternship and resourcing support

What You'll Bring:

• 7+ years of Marketing experience, with a proven track record in driving strategy, business/brand alignment, and key channel planning.  Preference for experience with fragrance. Agency experience or with licensed business relationships highly beneficial.
• Understanding of 360 launch planning and campaign production
• Demonstrated ability to work cross functionally, ideally in a large company / global capacity
• Strong ability to collaborate and influence within organization and externally
• Exceptional written and oral communication skills
• Ability to thrive in fast-paced environment; comfortable with change
• Resourceful and proactive, with strong organizational and management skills
• Experience leading and developing direct reports
• Passion for industry and product
• High proficiency in Keynote / PowerPoint
• Working knowledge of / hands-on experience with key marketing channels a major plus (media, social, influence, etc.)

This position is not eligible for sponsorship.

Pay Range:$125,100---$169,300

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is bonus eligible.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.