Sr. Manager, Customer Marketing

POSITION SUMMARY:

We are seeking a strategic, customer-obsessed marketing leader to build and lead Netradyne’s Customer Community and support advocacy programs. This role focuses on deepening engagement with our customers through scalable community experiences, meaningful relationships, and structured feedback loops that drive advocacy and business impact. 

You will own the customer community strategy across virtual and in-person programs, member engagement, and ongoing touchpoints that foster connection and loyalty. This role also leads customer story development, including case studies, videos, testimonials, and supporting assets that power demand generation, sales enablement, and brand storytelling. You will identify and activate customer champions who can authentically represent Netradyne. 

Working cross-functionally with Customer Success, Product, Sales, PR, and Marketing, you will ensure customer insights inform product direction and go-to-market strategy. You will also build the operational foundation for customer marketing, including resources, documentation, reporting, and measurement to ensure programs are scalable and effective. 

Reporting to the Head of Customer Marketing, this role offers the opportunity to build a high-impact function from the ground up. The ideal candidate brings experience in customer marketing, community, or advocacy, with a proven ability to turn customer relationships into measurable results. 

ESSENTIAL FUNCTIONS:

Community Management 

• Define and own the end-to-end customer community strategy aligned to advocacy, retention, and growth goals. 
• Build structured feedback loops to capture customer insights and influence product, marketing, and GTM decisions. 
• Own community programming, content strategy, and engagement calendar across virtual and in-person experiences. 
• Manage day-to-day community operations, including platforms, events, and moderation. 
• Grow and curate a diverse, high-value community across industries, segments, and regions. 
• Activate customer champions to drive peer influence, advocacy, and brand credibility. 
• Track, analyze, and report on community KPIs (growth, engagement, influence). 

Story Development 

• Own the end-to-end customer story pipeline, from identification through production and distribution. 
• Develop a case study prioritization roadmap aligned to sales and marketing priorities. 
• Produce customer assets (case studies, videos, slides) with brand and design teams. 
• Distribute stories across web, social, PR, and sales channels. 
• Track story performance and engagement metrics. 

Operations & Enablement 

• Own Customer Marketing operations, including playbooks, documentation, and program governance. 
• Track and report on OKRs, KPIs, and program performance. 
• Manage shared repositories, asset organization, tagging, and version control (Seismic, Drive). 
• Build and maintain a centralized Customer Evidence Hub. 

QUALIFICATIONS:

• 8+ years in customer marketing, advocacy, or community leadership in B2B technology or SaaS, including 2+ years in a senior or leadership role. 
• Proven success launching and scaling customer communities or advisory programs with measurable business impact. 
• Strong relationship-building skills, able to connect with both senior executives and day-to-day users. 
• Strategic thinker, translating business needs into customer engagement strategies. 
• Excellent communication and facilitation skills; experienced in leading customer-facing events and programs. 
• Collaborative experience working cross-functionally with Sales, Customer Success, Marketing, and Product teams. 
• Proficiency with community management platforms and digital engagement tools is a plus. 
• Exceptional project management and organizational skills; able to manage multiple programs with attention to detail. 
• Self-starter with high energy, creativity, and a collaborative mindset. 
• Willingness to travel within the U.S. to support CAB meetings and community events. 

EDUCATION:

• Bachelor’s degree or equivalent experience. 

 

Compensation Package_Perks of being a Netradyne employee: 

• Competitive Salary ($152,000-$175,000 per year) + eligibility for yearly bonus  
• Company equity
• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more!