Job Title: Sr. Manager, Brand & POP
Company: Circle K Stores, Inc.
Department: US Marketing
FLSA Status: Nonexempt
Reports To: Director Marketing
Location: US BUs
Opening Date: 4.30.26
Closing Date: TBD
ABOUT CIRCLE K:
Circle K delivers those little boosts that make our customers' journeys easier and more enjoyable. We bring that ambition to life every day. At Circle K and in our marketing teams we are entrepreneurial, action-oriented and we work as one team. We value diversity and different ways of thinking and working. We're constantly learning and celebrate failure just as much as success. We take risks, try new things, and we get things done.
POSTION OVERVIEW
The Brand and POP Senior Manager is responsible for supporting the implementation of multiple business unit’s Fuel, Food & Merchandise Marketing strategy to attain key business objectives. The Brand and POP Senior Manager will work with the Marketing & Merchandising Departments, both National and business unit level, in the development of localized marketing and advertising campaigns to support product promotions and overall store exposure. This role will support the execution of the National and Regional sales plans with signage execution.
Key Responsibilities
Brand & POP Strategy Execution
- Lead execution of in-store marketing strategies across Fuel, Food, Loyalty and Merchandise categories
- Translate national campaigns into localized, market-relevant POP and signage solutions
- Ensure brand consistency across all in-store touchpoints while optimizing for regional performance
- Support period promotional launches through best-in-class in-store execution
Campaign Execution & Localization
- Partner with National Marketing and Business Unit teams to adapt campaigns for regional markets
- Collaborate with category teams to align product priorities with in-store messaging
- Develop localized marketing and advertising materials that resonate with target customers
- Manage creative development and approvals with internal stakeholders
POP & Signage Execution
- Oversee end-to-end execution of POP materials, including design, production, distribution, and in-store placement
- Ensure timely rollout of signage supporting national and local sales plans
- Establish standards and guidelines for POP execution across store formats
- Monitor and improve in-store compliance and execution quality through print relationships
- Troubleshoot and resolve signage and execution issues across BUs
Cross-Functional Leadership
- Serve as the key liaison between Marketing, Merchandising, and Operations teams
- Align priorities across multiple business units to ensure cohesive in-store storytelling
- Influence stakeholders at both national and local levels to drive alignment and results
BU Support & Comms
- Day to day point of contact for BUs, supporting ongoing POP and signage needs
- Lead BU and cross functional calls (i.e., FMM calls, order reviews, vendor calls)
- Communicate promotional plans, timelines and signage requirements to ensure alignment and execution across BUs
- Manage ad hoc requests (i.e. functional groups), custom signage needs and local execution
Performance & Optimization
- Leverage data and store feedback to optimize campaigns and improve ROI, including print production efficiencies
- Identify opportunities to streamline processes, reduce costs, and improve speed-to-market
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 3-5+ years of experience in retail marketing, brand management, or in-store marketing/POP
- Proven experience executing multi-channel campaigns in a fast-paced, multi-unit environment
- Strong understanding of retail operations and customer behavior in physical store environments
- Experience managing creative development and external agency relationships
Key Skills & Competencies
- Strategic thinker with strong execution focus
- Ability to manage multiple projects and stakeholders simultaneously
- Strong communication and influencing skills across cross-functional teams
- High attention to detail with a passion for brand consistency
- Data-driven mindset with a focus on measurable results
- Comfortable operating in a dynamic, high-growth environment
- Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products.
PHYSICAL REQUIREMENTS
- The physical requirements described here are examples of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities in order to perform the essential task and duties.
- While performing the duties of this job, the employee is regularly required to sit, talk and/or hear.
- The employee frequently is required to use his/her hands in order to handle or grasp items of varying weight.
- The employee is occasionally required to stand, walk, and reach with both hands and arms.
Work Environment
The work environment described below is an example of those an employee will experience while performing the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities to perform the essential tasks and functions of their job.
- Available to work in the office 5-days a week, fostering collaboration, enhancing team dynamics and ensuring effective communications.
- The noise level in the work environment is usually moderate at a normal range.
- The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND/OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.
NOTE: This Job Description may change periodically as required by business necessity, with or without advanced notice to employee.
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