Sr. Manager, Annual Giving & Donor Engagement

Summary:

The Senior Manager, Annual Giving & Donor Engagement will build and lead the Foundation’s first comprehensive annual fund program—establishing the strategy, infrastructure, and donor experience needed to grow a broad base of philanthropic support. This is a revenue-producing, program-building role designed to expand participation, strengthen donor loyalty, and create a sustainable pipeline into mid-level and major giving.

Reporting to the President of the Foundation, this leader will develop and launch an annual giving strategy focused initially on unrestricted support, while building pathways for restricted annual gifts aligned with priority initiatives over time. The role will oversee all annual fund campaigns, donor stewardship, segmentation strategy, and analytics-driven outreach—serving as a central driver of both revenue growth and increased community visibility.

Candidate must live within driving distance of Oconomowoc, WI. This is a hybrid role.

Job Duties & Responsibilities: 

Build & Launch the Annual Fund

• Develop the Foundation’s annual fund strategy, including case for support, giving levels, calendar, campaign plans, and measurable revenue goals.

• Establish annual donor tiers and leadership annual giving pathways.

• Create a clear value proposition for unrestricted giving while identifying opportunities for restricted annual gifts tied to priority initiatives.

Campaign Ownership & Revenue Growth

• Lead strategy and execution of all annual fund campaigns (direct mail, digital, email, online giving, and giving days).

• Develop acquisition, renewal, and upgrade strategies to grow donor participation and retention.

• Establish and track key performance indicators (donor count, retention rate, average gift, response rate, ROI).

Stewardship & Donor Experience

• Design and manage a comprehensive annual donor stewardship program, including acknowledgment processes, impact updates, recognition opportunities, and engagement touchpoints.

• Partner with leadership to create meaningful donor engagement experiences that elevate the Foundation’s visibility and deepen relationships.

Data, Segmentation & Analytics

• Utilize Salesforce to segment donor audiences and identify annual fund prospects.

• Develop analytics-informed targeting strategies to drive acquisition and upgrades.

• Build reporting dashboards and provide regular performance analysis and recommendations.

Internal Collaboration & Brand Elevation

• Collaborate with communications to align messaging and optimize segmentation.

• Partner with major gifts colleagues to create seamless donor transition pathways.

• Contribute to strengthening the Foundation’s brand presence and community awareness through consistent, strategic engagement.

This job description is intended to outline the general nature and level of work performed and is not an exhaustive list of responsibilities. Responsibilities may evolve to meet organizational needs.

Additional Job Description:

Skills and Competencies:

• Strategic and Analytical Thinking – Ability to develop data‑informed annual giving strategies, interpret donor trends, segment audiences, and evaluate performance metrics to drive continuous improvement.

• Strong Project and Campaign Management – Demonstrated expertise managing multi‑channel fundraising campaigns (direct mail, email, digital, giving days) from planning through execution and analysis.

• Donor-Centric Communication Skills – Exceptional written and verbal communication skills, with the ability to craft compelling donor messaging and articulate a clear case for support.

• Relationship Building and Stewardship – Skilled in cultivating, stewarding, and retaining annual fund donors through thoughtful engagement, recognition, and meaningful donor experiences.

• Collaboration and Influence – Proven ability to partner with communications, major gifts, leadership, and cross‑functional teams to align messaging, streamline donor pathways, and enhance program visibility.

• Technical and Data Competency – Proficiency using CRM systems (Salesforce preferred) for segmentation, reporting, dashboards, and performance analysis; strong comfort with spreadsheets and reporting tools.

• Innovation and Continuous Improvement – Forward-thinking, adaptable, and able to test new approaches, optimize campaigns, and build infrastructure for a first‑ever annual fund program.

• Organizational and Operational Excellence – Highly organized, deadline-driven, and able to manage multiple priorities in a fast-paced environment with strong attention to detail.

Education/Licensure and Experience Requirements:

• Bachelor’s degree required in nonprofit management, marketing, communications, business, philanthropy, or a related field.

• Minimum of 5–7 years of progressive experience in fundraising, annual giving, development operations, or related nonprofit revenue‑generating roles.

• Demonstrated success building or expanding an annual giving program, including campaign strategy, donor acquisition, retention, and upgrade pathways.

• Experience working with CRM platforms (Salesforce preferred) for donor segmentation, analytics, and reporting.

• Proven experience managing multi-channel campaigns, including direct mail, digital/email outreach, and giving-day initiatives.

• Preferred: Experience within healthcare, behavioral health, or a mission‑driven organization.

• Preferred: Experience partnering with major gifts or advancement teams to support donor pipeline development.

With a career at Rogers, you can look forward to a Total Rewards package of benefits, including:

• Health, dental, and vision insurance coverage for you and your family 
• 401(k) retirement plan 
• Employee share program 
• Life/disability insurance 
• Flex spending accounts  
• Tuition reimbursement 
• Health and wellness program
• Employee assistance program (EAP)

Through UnitedHealthcare, UMR and HealthSCOPE Benefits creates and publishes the Machine-Readable Files on behalf of Rogers Behavioral Health. To link to the Machine-Readable Files, please visit Transparency in Coverage (uhc.com)