Sr. Global Marketing Manager

Job Description Summary

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Relocation Assistance Available

About the role:

We are seeking a strategic, driven, and innovative Senior Global Marketing Manager to help lead the global urinary incontinence portfolio within the Global Home Care Platform of our Urology & Critical Care (UCC) business. Reporting to the Global Director of Marketing, you will champion a key innovation and in one of one of the most dynamic and high‑growth product categories in our portfolio—playing a pivotal role in shaping and executing the new product development and launch strategy for a critical initiative as well as the managing key aspects of the urinary incontinence home care business.

In this influential role, you will collaborate closely with the Global Market Director and Senior Global Marketing Manager for Urinary Incontinence to advance global product line strategies, lead VOC and insights-driven initiatives, support product lifecycle management, and unlock growth opportunities in both emerging and established segments. You will apply best‑in‑class new product development and product management practices to accelerate portfolio performance and differentiate BD in a rapidly evolving marketplace.

Key Responsibilities Include:

Innovation & Market Insights

• Represent marketing on the NPD project team to translate customer needs into product requirements
• Lead development of new product launch strategy and execution into new markets and channels.
• Lead insights activities in partnership with BD Insights to gather VOC, assess market trends, and translate findings into actionable strategies.

Strategic Product Leadership

• Ensure product line meets evolving market needs by driving continual improvements that strengthen competitiveness, market penetration, and share.
• Lead global product lifecycle management, including product updates, production planning, quality alignment, and inventory planning.

Strategy & Execution

• Develop and execute compelling marketing collateral and omnichannel campaigns—including branding, naming, creative direction, messaging, claims development, agency management, and regional toolkits.
• Assess and develop go-to-market strategies for new product launch including DTC, online marketplaces, and retail channels
• Partner with regional commercial teams to build and deploy strategic launch plans and demand generation initiatives aligned with business objectives.
• Support annual strategic planning and lead development of select business-critical strategies for the urinary incontinence portfolio.

Cross-Functional Collaboration

• Work closely with R&D, Operations, Sales, and Innovation teams to ensure successful NPD launch, enhance product features, adjust portfolio strategy, and optimize financial and market outcomes.
• Represent the product line in Demand, Supply, and Operational Planning to ensure accurate forecasting and alignment across regions and supply chain partners.

Commercial & Financial Performance

• Develop robust business cases for new products, line extensions, and strategic partnerships to expand revenue and ensure successful launches and commercialization.
• Conduct business and financial analyses to support planning and deliver actionable performance insights.

Technical & Commercial Enablement

• Provide product training and technical support to sales and field teams to ensure clear communication of product value and differentiation.

Required education and experience

• Bachelor’s degree
• At least 5 years of experience in product management and/or marketing management with demonstrated success in: market opportunity identification, customer segmentation and insights, brand positioning and messaging, omnichannel campaigns, competitive analysis and pricing strategies and go-to market planning.
• Strong ability to translate complex scientific and clinical information into compelling marketing and customer messaging.
• Excellent interpersonal, communication, organizational, analytical, and problem-solving skills.
• Proven ability to lead multiple complex projects across functions and geographies.

Preferred qualifications

• MBA or Master’s degree
• Experience in Direct to Consumer and/or Consumer Packaged Goods
• Global experience  

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: 

• Annual Bonus 
• Potential Discretionary LTI Bonus
• Potential reimbursement of vehicle use/mileage 
• Potential reimbursement of phone use 

Health and Well-being Benefits 

• Medical coverage 
• Health Savings Accounts 
• Flexible Spending Accounts 
• Dental coverage 
• Vision coverage 
• Hospital Care Insurance 
• Critical Illness Insurance 
• Accidental Injury Insurance 
• Life and AD&D insurance 
• Short-term disability coverage 
• Long-term disability insurance 
• Long-term care with life insurance 

Other Well-being Resources 

• Anxiety management program 
• Wellness incentives 
• Sleep improvement program 
• Diabetes management program 
• Virtual physical therapy 
• Emotional/mental health support programs 
• Weight management programs 
• Gastrointestinal health program 
• Substance use management program 
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit 

Retirement and Financial Well-being 

• BD 401(k) Plan 
• BD Deferred Compensation and Restoration Plan 
• 529 College Savings Plan 
• Financial counseling 
• Baxter Credit Union (BCU) 
• Daily Pay 
• College financial aid and application guidance 

Life Balance Programs 

• Paid time off (PTO), including all required State leaves 
• Educational assistance/tuition reimbursement 
• MetLife Legal Plan 
• Group auto and home insurance 
• Pet insurance 
• Commuter benefits 
• Discounts on products and services 
• Academic Achievement Scholarship 
• Service Recognition Awards 
• Employer matching donation 
• Workplace accommodations 

Other Life Balance Programs 

• Adoption assistance 
• Backup day care and eldercare 
• Support for neurodivergent adults, children, and caregivers 
• Caregiving assistance for elderly and special needs individuals 
• Employee Assistance Program (EAP) 
• Paid Parental Leave 
• Support for fertility, birthing, postpartum, and age-related hormonal changes 

Leave Programs 

• Bereavement leaves 
• Military leave 
• Personal leave 
• Family and Medical Leave (FML) 
• Jury and Witness Duty Leave 

Required Skills

Optional Skills

.

Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift