Work closely with the Brand FP&A Managers, the Sr. Financial Analyst, Retail is responsible for end-to-end financial reporting, planning, and performance analysis for the retail business across UGG and HOKA, including sales, gross margin and Opex tracking, management reporting, and insight generation to support decision making.
This role is a key owner of store planning and analysis processes for both UGG and HOKA retail, responsible for formalizing procedures, templates, and governance to improve efficiency, consistency, and transparency across planning, forecasting, and performance management.
The Senior FP&A Analyst acts as a finance business partner to Retail leadership, sharing best practices across brands and stakeholders, supporting strategic initiatives (store portfolio, productivity, promo effectiveness, and investment cases), and continuously improving reporting automation, data quality, and analytical capabilities.
30% Business Development – Retail
- Prepare the financial plan for retail store projects for UGG and HOKA. Work with the Retail BD team and Retail project construction team on the store projects for both business growth and financial control. Prepare new store project analysis, including project Proforma, rent analysis and other related analysis for new stores, renew/relocation stores and POP-UP stores.
- Track the performance of the projects. Identify opportunities & risks, update to the leadership team on a timely manner with clear recommendations.
25% Financial Analysis and Reporting – Retail
- Drive Opex variance analysis (actual vs. budget/forecast), identify root causes and risks, and work with budget owners to implement controls and corrective actions.
- Track the weekly and monthly performance reviews for retail (sales, traffic, conversion, AUR, margin and Opex), highlighting key drivers vs. plan/LY and recommending actions.
- Partner with Retail to align on comp growth, store count, and productivity assumptions; maintain and enhance core retail KPI reporting and rolling outlooks.
- Prepare the quarterly retail store fleet review for UGG and HOKA (store count/mix, openings/closures, productivity, four-wall contribution, and key actions), partnering with Retail to align assumptions and recommendations.
- Provide senior-level ad-hoc analysis to support monthly close, business reviews, and leadership decision making; communicate insights clearly to both Finance and non-Finance audiences.
25% Financial Planning – Retail
- Prepare the quarterly reforecast for retail store salary for UGG and HOKA, including headcount/FTE assumptions, labor productivity inputs, commission/incentive mechanics (if applicable), and reconciliation to payroll/HR source data.
- Prepare the quarterly reforecast for retail store opex for UGG and HOKA, including various accounts. Align the standards among the two brand and drive the efficiency in store P&L.
- Complete the related system submissions in Hyperion. Including data upload, validation, controls, and reconciliation to source models.
- Prepare the related budget/forecast pitch-back materials and variance narratives, synthesizing key drivers, risks, and opportunities; support leadership reviews with clear recommendations.
20% Retail Finance Business Partnering and Ad-hoc Analysis:
- Provide financial decision support to Retail (e.g., store proformas, new store/opening/closure evaluations, productivity initiatives, promo/event ROI, and business scenario analysis).
- Identify and implement improvements to automate, standardize, and scale reporting (Excel power tools, BI dashboards, and planning systems), reducing manual work and increasing insight quality.
- Ad hoc analysis work as needed to assess company objectives or provide decision support
- Drive continuous improvement in analysis quality, reporting storytelling, and process effectiveness; share best practices and guide junior team members as needed.