Sr. Field Marketing Manager

We’re looking for a Senior Field Marketing Manager who thrives at the intersection of strategy and execution — someone who has earned the trust of sales teams through results, not just relationships. This role owns the full field marketing motion for the East Coast and Federal segments, responsible for building and executing an integrated event and field strategy that generates pipeline, accelerates deals, and deepens relationships with the right buyers. 

If you know how to turn a dinner into a deal-accelerator, a conference booth into a pipeline engine, and a LinkedIn post into a conversation — this role was built for you. 

Location: US - Eastcoast

What You’ll Own 

Field & Event Strategy 

You’ll design and execute a full-calendar field event strategy spanning executive roundtables, third-party conferences, hosted experiences, federal-specific forums, and partner co-marketing events. This means owning every phase — not just booking the venue. 

• Pre-event: Target account selection using intent data and ABM signals, segmented outreach campaigns, sales alignment on attendee goals, and briefing materials for field reps. 

• During: Curated on-site experience design that reflects Forcepoint’s brand and creates genuine engagement — not just logo slaps and branded pens. 

• Post-event: Structured follow-up playbooks in partnership with SDRs and sales, lead disposition, pipeline attribution, and closed-loop reporting back to sales leadership. You’ll partner closely with the Forcepoint campaign team to ensure every attendee has a clear and relevant next step — whether that’s a nurture track, a targeted content sequence, or a direct sales outreach — so no event momentum is lost after the lights go down. 

Pipeline Ownership 

You own a number. This role carries a direct marketing-sourced pipeline target, and you are accountable for it. You’ll work backward from that number to build a field calendar that is sequenced, resourced, and designed to move accounts through the funnel — not just fill seats. You’ll report on pipeline contribution regularly to sales and marketing leadership and will proactively adjust your program mix when the numbers demand it. 

Federal Marketing 

You’ll bring a nuanced understanding of the federal buying landscape, including how to engage defense contractors, civilian agencies, and systems integrators. Experience supporting CMMC, NIST, or FedRAMP-related campaigns is a meaningful plus. 

Sales Partnership 

You are the marketing partner that field reps actually want at QBRs. You’ll build relationships with regional sales leaders, understand their pipeline gaps and strategic account priorities, and design programs that directly address them. The metric that matters most is whether sales trusts you. 

Innovative Experiences 

Cookie-cutter events don’t cut it here. You’ll bring creative thinking to how we show up — whether that’s an interactive data security lab at a conference, an executive immersion dinner with a curated agenda, or a hybrid experience that extends reach beyond the room. 

Social & Digital Amplification 

You’ll develop a strategy to extend the life and reach of every program through social media — LinkedIn event promotion, real-time content capture on-site, post-event recaps, and executive and sales rep social amplification. You know how to build a content moment out of a live event. 

What You Bring 

• 7+ years of field marketing experience in B2B technology, ideally cybersecurity, SaaS, or enterprise software. 

• Demonstrated track record as a trusted advisor to sales — you can point to relationships and results, not just programs run. 

• Deep expertise in end-to-end event management, from strategy through attribution. 

• Experience marketing to or within the federal sector, including familiarity with government procurement cycles and compliance-driven buying motions. 

• Strong ABM sensibility — you think in accounts, not just leads. 

• Proficiency with marketing automation, CRM (Salesforce), and campaign reporting tools; familiarity with 6sense or similar ABM platforms is a plus. 

• Social media fluency, particularly LinkedIn, with experience building amplification strategies that extend event reach. 

• Excellent written and verbal communication skills — you can brief a CRO or write a follow-up email that actually gets a response. 

• Ability to travel up to 30–40% across the East Coast and to the Washington, D.C. area for federal-focused programs. 

How We Measure Success 

• Marketing-sourced pipeline target — a defined, owned number that the role is directly accountable for hitting, tracked quarterly. 

• Event attendance rates among target accounts. 

• Sales satisfaction scores and adoption of post-event follow-up playbooks. 

• Speed-to-pipeline from event lead to opportunity creation. 

• Social amplification reach and engagement tied to field programs. 

Forcepoint is committed to fair and equitable compensation practices. The salary range and variable compensation for this role is 130,000.00 - 150,000.00 and represents the low and high end of compensation for this position. Actual salaries are determined by various factors including, but not limited to, location, experience, and performance. The range listed is just one component of Forcepoint’s total compensation package for employees. Other rewards may include bonuses, paid time off policy, and many region-specific benefits  

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