Sr. Director, Salon Sales

About You

Nutrafol is searching for a Sr. Director, Salon Sales  to join its fast growing Salon channel. You’ll be responsible for leading, directing and supporting the sales efforts for the Salon Channel by growing territories and salon sales through product education, sell-in and sell thru strategies, business consultation, merchandising, promotions and relationship management.

In conjunction with the COO and the Executive team, you’ll participate in senior management decision-making processes for the channel, develop and lead the sales direction. This role supports national sales by balancing sales needs, while managing reasonable expectations from an operations perspective for the Salon channel.

The Sr. Director of Salon Sales will set the tone and lead by example, including coaching, promoting, encouraging and mentoring their direct reports towards higher level organizational performance. To succeed in this role, you should be entrepreneurial, driven, and passionate about the world of hair and wellness, as well as keenly aware of and interested in data, consumer insights, and current trends to drive and achieve sales goals for Nutrafol.

*Base compensation is listed, but does not include additional comp earnings, including a generous monthly sales commission and quarterly company bonus + $700 monthly car allowance.

Responsibilities:

• Create a powerful, trusting relationship with salon owners, stylists and employees
• Acts as a Sales advocate by balancing sales' needs while managing reasonable expectations from an operations perspective. Includes setting the direction and prioritizing the training of team members on products and processes. 
• Leads by example; coaching, promoting, encouraging and mentoring the sales organization towards high performance. 
• Partner with internal education team to develop a robust education plan for the Salon channel.
• Compile and analyze sales data quickly to create data-driven recommendations, and present strategies and sales recaps to business leaders.
• Develop the sales strategy by territory; from goal setting to post-sales, and finding  “unlock revenue” opportunities for salon owners.
• Implement & execute salon sales KPIs to open new business, monitor account activity and growth by territory.
• Develop and execute pull-through strategies to increase average order sales and order frequency. 
• Develop the strategy for execution of regional and national company-sponsored, business development and educational events with salon partners.
• Train Salon Sales Executives to onboard new accounts, while increasing touch-points and follow ups, to decrease the length of sales cycle with accounts.
• Host ongoing and refresher training with the sales team to increase sales efficiency. 
• Train the Business Development Team to cold/warm call new accounts, and upsell to existing accounts.
• Implement and provide clear metrics around productivity and conversions within each market territory across the US.
• Anticipate future trends and build proactive plans for marketing, sales, and education to further maximize exposure with salon partners.
• Act as point of escalation for all accounts; ensuring responsiveness, white glove service and customer satisfaction. 

Requirements:

• Bachelor’s degree in business marketing or similar field; advanced degree is a plus
• 10+ years direct sales and sales management experience with a hair or wellness brand
• 5+ years people management experience; possess strong leadership skills with demonstrated ability to build, coach, and manage a high performing sales team
• Ability to travel up to 50% of the time across the US
• Effective relationship-building skills and agility to leverage partnerships across the organization to ensure timelines are met
• Effective communicator with ability to craft and pitch strategic sales plans
• Comfort and poise when working with and presenting marketing strategies to executives and notable individuals
• Comfortable with ambiguity and able to work with little or no direction
• Strong time management skills; ability to juggle multiple priorities and projects
• Advanced Computer Skills: Google Suite and MS Office Word, Power Point, Excel, and Slack and Salesforce