Sr. Director of Product Education

About You

The Sr. Director of Product Education is a visionary leader of the Product Marketing Team, responsible for designing, delivering and evolving an enterprise strategy for education throughout the organization that drives awareness, adoption and loyalty throughout our multi-tiered marketing and sales channels including direct to consumer, Amazon, healthcare professionals, salons and prestige retail.

Reporting directly into the VP of Product Development & Marketing, this role will work closely with key stakeholders to create a 3-year education roadmap and curriculum agenda that reflects our brand values and drives measurable business outcomes.  This role will be responsible for managing the budget to business priorities, establishing and tracking key performance indicators (KPIs), and developing relationships with leaders within the organization to build meaningful educational programs. 

Responsibilities:

Enterprise Strategy & Leadership

• Define and execute the enterprise-wide education strategy aligned to business objectives, product launches, brand activations and overall company and sales objectives. 
• Serve as the senior thought leader for education, embedding learning as a growth lever across all functions.
• Partner with cross-functional leadership (Marketing, Sales, R&D, Customer Experience, Digital Product, Clinical & Medical Affairs, International) to ensure education drives both brand love and measurable ROI.
• Act as a liaison between Science, Clinical, Professional, Retail, Marketing, Customer Service and Creative to create understandable educational materials that are based in a deep understanding of science.

Program Development & Delivery

• Develop tiered education frameworks tailored to diverse audiences: consumers, physicians, stylists and employees to be utilized across company efforts. 
• Create multi-format programs (in-person, digital, live broadcast, certification, peer-to-peer) that balance science and emotional brand storytelling.
• Ensure all content is scientifically accurate, evidence-based, aligns with company, brand and product strategy and adheres to regulatory (FDA, FTC & NAD) guidelines.

Team & Infrastructure

• Establish scalable infrastructure (LMS, digital content platforms, analytics) to track impact, engagement, and ROI.
• Manage budgets and resources strategically to maximize reach and effectiveness of educational messaging and programs alongside the field and sales teams.

Thought Leadership & Advocacy

• Identify and translate emerging scientific trends, research, and insights into educational narratives for our brand and products.
• Stay ahead of trends in beauty, health, digital learning, and professional education to keep the brand at the forefront.

Requirements:

• 12+ years of progressive experience in education within beauty, wellness, healthcare, or luxury consumer goods; Hair or skincare category experience is preferred
• Proven success leading education strategy in a multi-channel, high-touch brand environment
• Strong understanding of the intersection of science and wellness in hair care
• Experience building education programs that drive measurable commercial impact
• Expertise in digital learning platforms, content creation, and modern adult learning methodologies
• Exceptional leadership, communication, and stakeholder management skills
• Ability to thrive in a fast-paced, entrepreneurial environment while balancing strategic vision with executional excellence