Sr Director, Media and Crisis Communications

Lead with Strategy: 

• Develop and execute bold media strategies that position Gap Inc. as a leader in fashion, culture, and purpose. 

• Partner with executive leadership to craft narratives that reflect our values and business priorities. 

• Own LinkedIn and non-traditional media strategies to expand our reach and influence. 

Crisis & Reputation Management: 

• Anticipate and prepare for the unexpected with robust crisis communication plans. 

• Manage sensitive issues with discretion and confidence, protecting the integrity of our brands. 

• Monitor media sentiment and industry trends to proactively mitigate reputational risks. 

Media Relations & Storytelling: 

• Serve as spokesperson for high-impact stories and issues, representing Gap Inc. with authority and authenticity. 

• Build and nurture relationships with top-tier journalists, influencers, and industry voices. 

• Drive proactive storytelling that showcases our purpose, innovation, and leadership. 

Executive Visibility & Thought Leadership: 

• Support CEO and executive visibility and thought leadership through strategic media engagements and social platforms. 

• Craft compelling content that amplifies leadership voices and reinforces Gap Inc.’s business priorities.  
   

Engage Emerging Media Platforms:  

• Develop a forward-thinking approach to leverage new forms of media—such as Substack, podcasts, and creator-driven channels—to amplify brand and corporate storytelling, reach niche audiences, and foster authentic conversations.  

• Build relationships with influential voices on these platforms and integrate them into broader communications strategies for maximum impact. 

Collaboration & Impact: 

• Work closely with PR teams, cross-functional partners, and external agencies. 

• Measure effectiveness of media strategies and share insights to continuously refine our approach.