JOB PURPOSE:
Develop, optimise and implement the launch strategy/tactic of new indication. Collaborate with regulatory affairs, supply chain, market access and commercial team to ensure launch readiness
KEY ACCOUNTABILITIES:
Integrating Customer Insights & Analytics
Work with marketing research team to generate clear and accurate facts
Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas
Identifies key market access and customer needs issues
Give the best sales forecast based on market facts and customer insights
Extracts key findings from clinical literature to use in driving strategies/tactics for customers.
Product Development and Life Cycle Management
Collaborate with regulatory affairs, supply chain, market access and commercial team, traking the overall new launch progress
Provides timely input to formulation development and packaging
Identifies potential intellectual property issues & opportunities during product development
Brand and Portfolio Strategy
Develop plans for the new indication, including pricing option, pre-launch plan and operation plan
Prioritizes appropriate targeting, positioning and messaging across all customer segments
Marketing Mix and Execution
Drives consistent execution of product strategy with appropriate key performance indicators
Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI
Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives
Develop roubust promotional mix and setup training for sales team
Ensures compliance with finance and budgeting practises, and manage budget within agreed limits
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
Minimum bachelor’s degree
Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered
Experience & knowledge:
At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience
Experience in multinational company is must
Experience in new launch experience is desired
Core competencies:
Good level of English language (spoken/written)
Proactive and independent attitude
Strong analytical skills and learning agility
Experience with building forecast models, valuations, PowerPoint presentations
Excellent project management skill
Good team working and cross-functional capability
Adaptability/Flexibility
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