Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
The Senior Analyst, Measurement & Insights plays a key role in evaluating market and competitive trends, audience behaviors, and campaign performance across linear, streaming, and addressable media channels. Using Comcast’s first‑party data and third‑party data sources, this role assesses effectiveness, attribution, and audience impact to produce clear and compelling data stories that drive business decisions.
This role requires strong business acumen and the ability to exercise independent judgment when synthesizing complex data into actionable insights. The Senior Analyst will present findings to cross‑functional partners, leadership, and client‑facing teams—at times directly to clients—to inform strategy and support sales and sales development initiatives.
Success in this position requires strong analytical and storytelling skills, curiosity, and the ability to communicate insights with clarity. The Senior Analyst works with moderate guidance and collaborates closely with internal teams to advance stronger advertiser outcomes.
Job Description
Core Responsibilities
- Understands and applies various statistical concepts, research data, standards and practices.
- Works directly with cross-functional teams and department leadership to create research presentations and summaries.
- Participates in meetings, training programs and conferences as directed.
- Reviews types and sources of purchased market research data and recommends purchases to Marketing management.
- Coordinates and participates in the generation of regular and special market research or trend reports to management.
- Ensures pertinent market information is translated and dispersed to Marketing Research Department for evaluation.
- Maintains expertise in marketing research and stays current on new developments through contacts with educational institutions, professional organizations, publications and vendors.
- Makes recommendations based on analysis and findings.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Analytical Thinking, Critical Thinking, Curious Mindset
Compensation
Primary Location Pay Range: $85,337.50 - $128,006.26
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
5-7 Years
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.