Sports Marketing Manager

Who We Are  

Core Scientific is a leading provider of infrastructure for high-performance compute in North America. Our mission is to accelerate digital innovation by scaling high-value compute rapidly, efficiently, and responsibly.  We transform energy into high-value compute with unmatched efficiency at scale. The company is a $5 billion publicly traded company (NASDAQ: CORZ). 

We power AI, HPC, and other next-generation data center workloads demanding exceptional computing power, in addition to our digital asset mining operations.  We own and operate nine data centers in seven states, housing advanced infrastructure for our customers. 

What sets us apart? We have an entrepreneurial culture, a "can-do" and collaborative attitude, and we own and control our infrastructure. These strategic advantages enable us to maintain operational excellence, increase efficiency, and rapidly deploy cutting-edge innovations developed by our team of experts. 

Join us and accelerate your career alongside our groundbreaking journey. We seek smart, creative, and collaborative professionals who thrive in a fast-paced, result-driven environment. Ready to be part of something exceptional? Apply today and make an impact at Core Scientific. 

Title 
Sports Marketing Manager

Reports To

Chief Human Resources Officer 

The Job  

Core Scientific is seeking an innovative and strategic Sports Marketing Manager with a passion for motorsports and/or other sports to lead brand marketing initiatives, drive customer and employee engagement, and maximize various opportunities and strategic business initiatives across racing and other sports platforms. This role will develop and execute marketing programs that elevate our presence and prestige, build partnerships, and grow our brand association with speed, innovation, precision, prestige and technology.  This role is based in Miami, FL at our corporate headquarters.

Responsibilities 

Marketing Strategy & Campaign Management

• Develop and execute multi-channel marketing strategies to grow brand awareness within motorsports communities currently targeted in F1 and NHRA. Develop separate marketing strategy and tactical plans for all sports related sponsorships.
• Lead planning and activation for motorsport seasons, race weekends, product launches, and team-related announcements.  Manage one direct report who is responsible for all program operational support including hospitality.
• Manage creative development for campaigns, including digital content, social media, broadcast, experiential, and print.  Partner with internal social media content expert.

Partnerships & Sponsorships

• Manage relationships with racing teams, leagues, drivers, other sponsors, and media partners.
• Plan and activate sponsorship assets, ensuring maximum value from partnerships -branding, hospitality, digital content, PR, etc.
• Partner with other internal marketing personnel for press releases, social media and other coverage to maximize the benefits of program sponsorship.
• Identify and develop partnership and related relationships that facilitate corporate networking, B2B opportunities, CEO exchanges, and customer development.

Customer Engagement & Content

• Oversee the creation of compelling sport-focused content (video, social, editorial, behind-the-scenes).
• Develop engagement tactics across digital platforms, live events, and community initiatives.
• Attend track and sports events, follow trends in motorsports culture and fan behavior to inform content strategy.
• Develop key ROI and other related metrics demonstrating the value derived from our various sponsorship partners.

Employee Engagement

• Develop key content to engage and drive higher applicant activity and attraction.
• Create engagement strategies for both corporate and site level employees to attend various sporting events, related internal/external social media content driving positive employee value proposition.
• Utilize employee testimonials and experiences to reinforce the positive attributes of sports sponsorship.
• Coordinate and execute on driver or team member appearances,

Program Activation

• Coordinate on-site branding, VIP experiences, tours, hospitality, and promotional activities during race events.
• Identify and execute on executive staff, board member and VIP partner experiences at all sponsorship programs.  Seek additional opportunities to maximize the value of our various sponsorships.
• Work cross-functionally with internal and external public relations, human resources, investor relations, and operations teams to ensure successful event execution.
• Manage race and other event schedules, logistics, and partner deliverables.
• Manage all media and content opportunities including website, social channels, OEM content and filming, etc.

Analytics & Performance Measurement

• Monitor and report on qualitative program performance, sponsorship ROI, spending by segment and event, media insights impressions and performance quarterly.
• Use data to optimize marketing strategies across segments, seasons and events.
• Foster open, respectful, and professional communication directly within the team as well as with co-workers/ teammates and leaders across the organization. 
• Performs other duties as assigned. 

Qualifications 

Required

• Bachelor’s degree in Marketing, Sports Management, Communications, or related field.
• 3–7 years of experience in marketing, sports marketing, motorsports, or sponsorship management.
• Strong understanding of motorsports culture, series structures, and fan demographics.
• Experience managing integrated marketing campaigns and partnerships.
• Excellent communication, negotiation, and project management skills.
• Ability to consistently and frequently travel primarily domestically, but occasionally international, for races, partner meetings, and events.

Preferred

• Experience and/or passion for working directly with motorsports rights holders (e.g., F1, NASCAR, IMSA, MotoGP, NHRA).
• Knowledge of digital analytics tools and CRM marketing platforms.
• Demonstrated success in content-driven engagement initiatives.

Location 

Miami, FL - On Site

Travel  

Minimal travel may be required as needed. 

Work Environment 

This job operates in an office environment. This role routinely uses standard office equipment such as laptop computers, smartphones, etc.  

Physical Demands  

While performing the duties of this job, the employee is frequently required to sit, stand, walk, use hands, and lift up to 20 pounds.   

Position Type/ Expected Hours of Work  

This is a full-time position. General hours and days of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. some nights and weekends may be required.  

Supervisory Experience (Yes or No) 

No