Sponsored Products Specialist - Jumia (Full Time)

Campaign Management:

• Manage end-to-end execution of sponsored product campaigns across digital advertising platforms such as Amazon Advertising, Google Ads, and others.
• Set up campaigns, including keyword research, ad creative development, bid management, and targeting optimization to achieve campaign objectives.

Performance Optimization:

• Monitor campaign performance metrics, including impressions, clicks, conversions, and ROI, and implement optimization strategies to improve performance.
• Conduct A/B testing, analyze results, and iterate on ad creative, targeting, and bidding strategies to maximize campaign effectiveness and efficiency.

Keyword Research and Optimization:

• Conduct keyword research and analysis to identify high-performing keywords and search terms relevant to target audiences and product offerings.
• Optimize keyword targeting, match types, and bids to improve ad relevance, visibility, and conversion rates.

Budget Management:

• Manage advertising budgets and bids effectively to ensure optimal allocation of resources and maximum return on investment (ROI).
• Monitor budget utilization, pacing, and performance against targets, adjusting strategies as needed to optimize campaign performance.

Reporting and Analysis:

• Generate regular reports and dashboards to track campaign performance, key metrics, and KPIs, providing insights and recommendations for optimization.
• Analyze data trends, identify opportunities for improvement, and communicate findings to stakeholders.

Competitor Analysis:

• Conduct competitive analysis to identify industry trends, benchmark performance against competitors, and inform campaign strategies and optimizations.
• Monitor competitor advertising activities, ad creative, messaging, and positioning to identify opportunities and threats.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams, including product marketing, e-commerce, and analytics, to align advertising strategies with business objectives and product launches.
• Coordinate with internal and external partners, including advertising agencies, vendors, and platforms, to execute campaigns and achieve objectives.

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
• 2-3years of experience in digital advertising, with a focus on sponsored product campaigns and advertising platforms such as Amazon Advertising, Google Ads, or similar.
• Proficiency in advertising platforms and tools, including campaign setup, optimization, and reporting.
• Strong analytical skills and data-driven mindset, with the ability to interpret campaign performance data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
• Knowledge of e-commerce and online retail industry trends, best practices, and emerging technologies.

• Deadline for applications: 01-12-2025
• Round of Interviews:
  1. Technical Meeting with your potential manager
  2. Technical Meeting with your potential functional manager
  3. HR Meeting with our Talent Acquisition team