Specialist, GTM Excellence Digital Experience

The GTM Excellence team leads an integrated Go-To-Market (GTM) process across the Nike sport offense to “Win at the Moment of Choice” with our consumer. The person in this position will drive clarity, cultivate story-telling, and deliver GTM tools aligned with our Asia-Pacific/Latin America (APLA) priorities that inspire, educate, and serve the APLA Sport Marketplace. This Marketplace consists of Geo/Territory MPU teammates and external Partners.

As the APLA GTM Excellence Digital Experience Specialist your mission will be to create sport focused digital selling experiences in our Nike proprietary Virtual Space program, Dtail. You will be serving our MPU teammates across 5 territories to enable our Partners to have a clear retail end in mind vision of Nike seasonal concepts to “Win at the Moment of Choice” with the consumer. Additionally, we will utilize our Virtual Space program, Dtail, to build seamless selling tools inclusive of Key Looks to enhance storytelling in our GTM process. These tools will direct our Partners to buy specific products that will be supported by Consumer and Retail Brand Marketing.

WHO WE ARE LOOKING FOR

A self starting, motivated teammate that is able to engage cross functionally with key stakeholders to align and deliver premium digital experience selling tools through clear vision, expectations and communication.

WHAT YOU WILL WORK ON

Deliver Virtual Space Seasonal Channel strategy and Digital experience tools for Prioritized Sports

• Align with APLA Sport Merchants, connected to Nike’s Code process, to develop priority channel virtual space snapshots in Dtail

• Utilize prioritized Sport assortments to define key looks and assortment flow connected to Visual Merchandising (VMS) standards, delivering seamless key look selling tools that combine seasonal photography, virtual renders and AV storyboard head to toe looks

• Deliver Global Directed Consumer Assortment (GDCA) key looks in Dtail spaces across all APLA Prioritized Sports by week 36, Consumer to Marketplace Pivot (CMP)

• Remaining key looks to be delivered by week 35 in APLA’s Seasonal Code process

• Communicate APLA seasonal assortment vision through Dtail spaces to downstream Marketplace Channels (MPU) teams in alignment with Geo stakeholders via our Seasonal GTM Excellence Kick Off

• Maintain Dtail tool seasonally, ensuring proper set up and tear down

• Liase with vendor Pixel Pool to deliver digital renders, virtual spaces and fixture creation seasonally

Support Digital Experience Lead in Platform Management and Global Relationship

• Participate in Global Dtail meetings collaborating on Dtail platform enhancements and future virtual experiences

• Share assortment and Dtail program updates to all MPU Channel teams via email or Slack as needed throughout the season

• Advocate for territories with global Dtail platform team, troubleshooting any issues that arise

• Participate in geo Dtail asset creation process

Drive the Geo GTM x Sport Integration Model

• Liasing with one geo sport squad, be the voice of GTM tools to that sport, ensuring the cross-functional sport squad understands sales tools deliverables each season.

• Represent the sport priorities and sales tools needs to the GTM team and ensure sport GTM priorities land in territory

WHO YOU WILL WORK WITH

You will be working with APLA Geo cross functional teammates in Merchandising and Operations, Marketing, and Marketplace Transformation to elevate our seasonal process. In addition you will be engaging with our Global Partner Go To Market teammates to ensure key deliverables and timelines are hit that enable our MPU teams to operate efficiently and effectively.

WHAT YOU BRING

Education and Experience

• Bachelor’s degree in Marketing, Business, Communications or related field. Will accept any suitable combination of education, experience or training

• A minimum of 2 years directly relevant work experience

• Knowledge of athletic industry and trends in the marketplace with an understanding of the competitive marketplace 

• 1-2 years of retail and/or visual merchandising experience

• Excellent written and verbal communication skills 

• Pro-active, excellent organizational skills 

• Can operate autonomously 

• Excellent team spirit 

Technical Skills Required

• Project Management Tools: Microsoft Office, AirTable/SmartSheet, Miro

• Creative Production/Development Tools: Adobe Suite, Keynote

• Communication Tools: Campaign Monitor

• Keynote/PowerPoint deck editing experience

• System knowledge – Tableau, SAP, AmberRoad

• Excel experience

Additional Requirements

• Possess strong written and oral communication skills.

• Demonstrated attention to detail, process excellence, and high-quality project/task delivery.

• Ability to align cross-cultural and/or cross-functional teams, virtually and in-person. 

• Must be a self-starter, thrives working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative, and flexible.

• Ability to delegate and hold teams accountable for results that benefit Nike, Inc

• Ability to pro-actively be a problem solver through assessing, challenging and developing action plans for a resolution

• Ability to understand high-level problems and create innovative solutions

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.