Specialist - Digital Marketing and Analytics

Job Category

Regular Support Staff

FVTC Worksite

Appleton Main Campus

Hours Per Week

40

Note to internal applicants: Do not apply via this portal. Login to your Workday Account and Find Internal Career Opportunities through the Internal Portal.

Job Description Summary

This position supports the college’s digital marketing and online presence by monitoring website and campaign analytics and maintaining accurate web content. It develops email and digital marketing campaigns and collaborates with internal teams and IT to improve workflows and resolve technical issues. The role focuses on enhancing user experience and supporting enrollment through effective use of marketing technology.

Job Description

Essential Functions and Responsibilities

The following duties are primarily performed and are essential for this position.  Employees are expected to be able to perform each of these job duties satisfactorily to be qualified for the position.  Other duties may be required and assigned.

• Monitors and analyzes website engagement, marketing campaign performance, lead generation data, and other marketing mediums by utilizing key performance indicators within marketing technology platforms.
• Develops, maintains and distributes dashboards using Google Analytics and other tools to share insights and metrics with key stakeholders to drive marketing and communication decisions.
• Collaborates with departments college wide to maintain, improve and redevelop web content, and layout of pages on college website.
• Resolves website requests and content updates for college websites.
• Helps implement digital marketing strategies and campaigns that align with college objectives by utilizing marketing technology such as the college website, marketing automation, online forms, and email marketing.
• Plans, executes, and optimizes digital communications campaigns using marketing automation or email marketing platforms, and utilizes A/B or multivariate optimization testing for community news, lead generation, and event promotion in coordination with marketing campaigns or college objectives.
• Operates marketing automation and email marketing platforms to manage audience lists, segmentation, customer funnel flow, automations and communication campaigns.
• Collaborates with internal teams to design, manage and improve workflows and processes associated with internal or external online forms, lead generation, digital workflows, and data collection.
• Collaborates with IT or outside providers to define requirements for and carry out technology projects, and to troubleshoot technical problems for new or ongoing marketing technology development and improvement.
• Collaborates with Digital Experience Manager to continuously improve customer and user experience, generate leads, and increase enrollment using marketing technology.
• Maintains centralized project files and records.

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Non-Essential Functions and Responsibilities

• Assists with the development of major marketing and public relations campaigns and events.
• Edits and proofreads all projects produced.
• Performs appropriate record keeping duties (including system back-up and file archiving).

Minimum Qualifications

Education and/or Experience Requirements:

• Bachelor’s Degree in marketing, communications or journalism with coursework in the areas of marketing theory and strategy, marketing communications (especially digital), creative writing, promotional strategy, public relations, is required. 
• Two to three years of recent work experience to include mapping processes, analyzing data to create insights, writing targeted marketing content, and creating branded communications across various digital media platforms, including content management system, email marketing platform, marketing automation platform, online forms, survey, digital analytics, etc. (Both business to business and business to consumer experience is preferred.)

Licenses, Certifications, and Other Requirements:

• Intermediate technical skills working directly in various digital systems, including content management, email, forms, survey, analytics, etc.
• Intermediate skills in Word, Excel, and PowerPoint.
• Intermediate design skills using InDesign, Adobe Photoshop, and Adobe Illustrator is helpful.
• Intermediate analytics skills evaluating and sorting data.
• General marketing knowledge and experience to target communications toward specific market segments.

In evaluating candidates for this position, Fox Valley Technical College may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position. 

Work Environment

• Work will be completed in a hybrid environment, both in person and virtually.

Work environment may change based upon college needs.

Physical Requirements

• Sitting: This role requires extended periods of sitting while performing tasks and utilizing computer systems. 
• Computer Use: Ability to effectively operate PC and Macintosh equipment
• Mobility: While much of the work is desk-based, occasional mobility may be necessary for attending meetings, office tours, or events within the workplace. 
• Repetitive Motions: Capacity to perform repetitive motions, such as typing, without discomfort or injury.
• Communication: Clear verbal and written communication skills are essential for interacting, both in-person and through electronic means. 

EOE/ADA Statement

Fox Valley Technical College (FVTC) is an Equal Opportunity Employer (EOE).  In compliance with the Americans with Disabilities Act (ADA), FVTC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Nothing in this job description limits management’s right to assign or reassign duties and responsibilities to this job at any time.  The duties listed above are intended only as illustrations of the various types of work that may be performed.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.  The job description does not constitute an employment agreement or affect the at-will nature of the employment arrangement between the employee and company and is subject to change by the employer as the needs of the employer and requirements of the job change.

Additional Information

Starting Range: $24.53 - $28.86 per hour.
Pay is based on a multitude of factors, including experience, qualifications, education, relevant certifications, internal equity, and market data.  
Note: Internal applicants' wage will be based upon the applicable compensation guidelines. 

At Fox Valley Technical College, we recognize employees as key contributors to our mission and are committed to fostering a culture of fairness, transparency, and excellence. Our total rewards philosophy ensures equitable compensation and benefits, supporting a highly engaged workforce. Our comprehensive benefits package includes medical, dental, and vision insurance, along with retirement contributions to the Wisconsin Retirement System and 403(b)/457 plan options. Employees enjoy paid time off, sick leave, holidays, bereavement leave, and recess periods. We offer life and disability insurance, with options for additional coverage. Work-life balance is supported through flexible schedules or remote work options (for some positions) and wellbeing programs. Professional development opportunities include training, certifications, and tuition reimbursement. Additional perks at the Appleton Main Campus include an onsite health and wellbeing clinic, dental clinic, fitness center, Parent/Child Center (onsite child care), library, café, printing services, Trilogy Salon & Spa, and more.

Fox Valley Technical College is an Equal Opportunity/Affirmative Action institution, providing equal opportunity to all persons, including members of underrepresented racial and ethnic backgrounds, females, veterans and individuals of all abilities.
For questions regarding the College’s nondiscrimination policy, contact: Rayon Brown - rayon.brown6751@fvtc.edu (Affirmative Action), TitleIX@fvtc.edu (sex-based discrimination or harassment), or Dan Squires - daniel.squires3328@fvtc.edu (Disability related discrimination).