AT A GLANCE
Welcome to On! One of the World’s fastest-growing premium sportswear brands.
At On, we’re redefining the future of sportswear by disrupting the global sports footwear, apparel, and accessories market with groundbreaking technology, cutting-edge design, and an unwavering commitment to sustainability and social impact. We're not just thinking differently – we're pushing the boundaries of what’s possible, inspiring athletes and communities alike.
We’re looking for a Specialist - Brand PR to join our EMEA North Marketing team and help us amplify On’s voice across the region.
YOUR TEAM
We are On's EMEA Marketing team, and our mission is clear: to amplify On’s brand and deeply engage with our fans and communities. How do we make this happen? Through genuine storytelling, creative brand interactions, and powerful digital and experiential campaigns. At the core of our work lies a commitment to inspiring communities to dream big and supporting them every step of the way as they turn those dreams into reality.
Reporting to the Sub-Regional Senior Lead for Brand PR, EMEA North you will bring local expertise and strong media relationships to global strategies in order to drive impactful earned media.
YOUR MISSION
- Own the PR strategy and roadmap for the EMEA North sub-region.
- Craft compelling local narratives to deliver distinctive earned media coverage.
- Closely collaborate with the full sub-regional team and Brand PR counterparts from other sub-regions to ensure activities are fully integrated into wider plans.
- Grow a deep understanding of our local communities and what moves them.
- Own the day-to-day press office, managing and evaluating all inbound media requests across product and brand - with a focus on driving performance coverage.
- Guide the local PR agency via weekly calls, ongoing comms, reviews and approvals.
- Oversee local product seeding for key launches and campaigns - reviewing requests, aligning with market priorities, and managing orders.
- Deliver local PR reporting, including monthly coverage reports, local project wrap-ups, and campaign reports.
- Manage product testing and awards submissions that highlight innovation, functionality and user experience.
- Maintain relations with KOLs, especially in running, to land strong product coverage.
- Provide local PR support for key local events, marketing activations and initiatives.
- Drive paid media partnership opportunities where these form part of local plans.
YOUR PROFILE
- Typically 5+ years of experience in an in-house PR team or PR agency, ideally within sports, active lifestyle, fashion, or related industries.
- You bring proven experience navigating EMEA North markets, with a strong focus on the UK, Nordics, and BeNe region.
- Proven track record of working in a fast-paced press office and adapting global strategies to resonate in local markets.
- Exceptional communication skills – you know how to craft compelling stories and connect with diverse audiences.
- A digital native with proven experience collaborating with social and influencer teams.
- Strong understanding of performance sports, active lifestyle culture, and On’s unique positioning within it.
- Thrive in a dynamic, collaborative environment, with an interest for movement, sports, and wellbeing.
- Fluent or C1+ in English (spoken and written) as this is our shared professional language at On.
- Within proximity to work from our London office on a hybrid basis.
- You embody On's spirits. Explore our career page for more on these!