Social Media Manager

Are you passionate about engaging with prospects and customers in real, human ways? Do you love expressing your creative talents across the biggest social platforms in the world? Are you excited about the prospect of joining a rapidly growing tech company helping kids and teens learn money skills and giving parents the tools to help them? How about playing a major role in defining a brand? If so, you might be just who we’re looking for.

We are looking for an experienced Social Media marketer, specializing in organic (owned/earned) social media and influencer marketing, to join the Mydoh team as a Social Media Manager. Reporting to our Head of Marketing, this role will be responsible for developing and implementing Mydoh’s social media and influencer strategy across new and existing platforms, developing our organic social content, and collaborating across Creative, Brand, Partnerships, PR and Performance teams to drive growth for Mydoh.

What Will You Do?

• Be the in-house subject-matter expert on all major social platforms and on the development of engaging content for each
• Collaborate with partners on the integrated marketing team to develop results-driven organic social media strategies based on business and brand objectives
• Build Mydoh’s social voice and brand, maintaining brand standards, across all touchpoints
• Publish content to all of Mydoh’s social channels
• Create and own our social media calendar, in collaboration with integrated marketing partners and other stakeholders
• Work with Performance, Creative and Agency partners to develop and execute an impactful influencer strategy for the brand
• Building effective relationships with internal stakeholders to understand business objectives, identify opportunities and maximize results through social media
• Measuring the performance of social media content and user engagement and providing ongoing recommendations for optimization
• Contributing to regular scorecards for social media initiatives and participating in discussions on results
• Manage our communities and respond to inbound messages with prepared responses from our Customer Success team

What Do You Need to Succeed?

• 5+ years experience in social media roles, preferably covering both B2B and B2C efforts. B2C experience is a must have.
• Expertise across platforms: Facebook, Instagram, TikTok, Pintrest, LinkedIn, X and more
• Strong creative skills, with the ability to bring brands to life across a variety of platforms
• A self-starter attitude - you will be given the license to determine strategy and own content creation
• Excellence in project management, preferably with experience working with and guiding both internal and 3rd party providers (ie design, production)
• Familiarity with social media and general marketing measurement/analytics tools and their usage
• Strong interpersonal skills that encourage collaboration, build enthusiasm, and foster strategic thinking
• Some PR experience would be nice to have, as this role will work closely with our internal PR team to craft strategies and ideas

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

A/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)

Additional Job Details

20 KING ST W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-01-132026-01-27

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.