Social Media Manager

Overview

LocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, “to substitute for.” When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities. There’s nothing ordinary about a typical day here, take a look for yourself: https://share.vidyard.com/watch/VfMVtWsvT1pn4T6nvUZxn1.

We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.

The Social Media Manager is responsible for managing organic and paid social media efforts across multiple healthcare brands. This role involves creating social content aligned with brand and business objectives and managing audience interaction. The Social Media Manager will oversee editorial planning, manage day-to-day execution, monitor and report on analytics and ensure brand voice and values are reflected across platforms. Additional responsibilities may include assisting with supporting executive presence, employee advocacy programs and employer brand initiatives.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:

Social Media Strategy and Planning - 30%

• Develop and execute comprehensive social media strategies aligned with brand, business and campaign goals
• Own and manage editorial calendars across platforms
• Collaborate with internal teams to align paid and organic efforts
• Lead development and roll out of employee advocacy program
• Support executive social media presence

Content Creation and Storytelling - 25%

• Guide creative direction for social assets including visuals, video and copy
• Partner with designers and writers to produce platform-optimized content
• Ensure brand consistency and tone across all channels
• Curate and share content supporting employer brand and marketing efforts
• Innovate on emerging formats, trends and content types to keep social presence fresh and engaging
   

Social Listening and Performance Reporting - 25%

• Conduct ongoing social listening to identify sentiment and trends
• Translate insights into actionable content and engagement strategies
• Set benchmarks and KPIs for social performance
• Deliver regular reporting and optimize strategy based on data

Community Management, Engagement, and Content Boosting - 20%

• Manage day-to-day community interactions (mentions, comments, messages)
• Monitor social conversations and trends for engagement opportunities and new content development
• Act as brand ambassador in social spaces and at on-site events

SECONDARY FUNCTIONS (IF APPLICABLE)

• May work on special projects or other duties as assigned

SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY

• May communicate with external vendors
• May manage vendor relationships and budget for paid social media campaigns

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

• Bachelors degree in Communication, Marketing, Journalism or in related field
• 3-5 years of experience in social media
• Experience with Sprout Social, Hootsuite, HubSpot, Meta Business Suite preferred
• Experience supporting brand initiatives, employee advocacy programs, and executive social media presence

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to adhere to and exhibit the Company Values at all times 
• Working knowledge of graphic design or video editing skills (e.g. Canva) preferred but not required
• Proficient understanding of social media platform best practices (LinkedIn, Instagram, Facebook, YouTube, TikTok)
• Advanced writing, editing and communication skills
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams  
• Working knowledge of Salesforce or relative CRM systems 
• Working knowledge of document management systems
• Ability to effectively manage multiple competing priorities in a fast-paced environment 
• Excellent communication skills - both oral and written 
• Ability to build strong business relationships at all levels 
• Strong interpersonal skills 
• Strong attention to detail 
• Strong organizational and time management skills 
• Ability to work independently and collaboratively 
• Solid critical thinking and creative problem-solving skills 
• Ability to consistently meet goals, commitments, and deadlines 
• Ability to work with sensitive information and maintain confidentiality

KEY COMPETENCIES REQUIRED

• Communicates Effectively
• Innovative
• Customer Focus & Teamwork
• Quality & Results-Oriented
• Decision Making
• Resourceful & Tenacious
• Develops Self
• Technical Skills

PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS

• Typical office environment - sedentary with typing, writing, reading requirements. May be able to sit or stand.
• Speaking, reading, writing, ability to use a telephone and computer
• Ability to exert up to 10 lbs. of force occasionally
• Ability to interpret various instructions
• Ability to deal with a variety of variables under only limited standardization 
• Must be available on-site for pre-defined campus events
• No travel required

What is in it for you

Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).
Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).
Paid parental leave.
Company sponsored 401k plan with company matching.
PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.
Tuition reimbursement for continuing education.
An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.

Disclosures