Work Location:
Toronto, Ontario, CanadaHours:
37.5Line of Business:
TD GeneralPay Details:
$76,800 - $115,200 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
Department Overview
TD Direct Investing gives self-directed investors the tools, resources, education, and support needed to manage their finances. Clients can access services online, via mobile, by phone, or in person at Canadian branches. Our Client Education team develops content to enhance investor learning and build confidence across multiple formats, including social media, Direct Investing products, live shows, webinars, and more.
Job Description
Reporting to the Senior Manager of Client Education, the Social Media Manager will be responsible for executing TD Direct Investing’s social media strategy across platforms such as Instagram, YouTube, Facebook, Reddit, and others.
TD Direct Investing launched a dedicated social presence in F24, which has grown significantly since. Our aspiration is to build the largest, most engaged, and best-educated social media community of investors in Canada in the coming years. The Social Media Manager will play a pivotal role in bringing this vision to life.
Performance in the role will be measured by the ability to partner with the team to grow our social community, demonstrate business outcomes (e.g., acquisition, increased trading activity), and show how we’re helping improve investing literacy among Canadians.
The candidate will collaborate with a team of creative professionals, including writers, designers, and video editors, to execute the social media strategy. Responsibilities include, but are not limited to:
Proposing content ideas in partnership with the Client Education team and independently
Overseeing writers, designers, and editors to produce content
Supporting community management across all social media platforms, including managing comments and direct messages (including negative ones)
Publishing content on all social media platforms
Leading topic and social media trend mining initiatives
Maintaining a content calendar
Managing reviews for social media content (e.g., CIRO reviews)
Collaborating with teams outside Client Education (e.g., Product) to promote their initiatives on social channels and/or securing support from other teams (e.g., Marketing) to help achieve objectives
Additionally, the Social Media Manager will be responsible for:
Ensuring TD brand standards and the TD Direct Investing client experience are prioritized in all creative deliverables
Maintaining knowledge of and compliance with bank and CIRO codes of conduct, as well as securities laws and regulations
Job Requirements
Undergraduate degree or equivalent
Ability to work quickly, manage multiple projects simultaneously, and maintain excellent attention to detail
Self-starter who works well independently and in teams
Strong interest in social media and storytelling
Passion for helping Canadians become smarter investors
Knowledge of financial markets and TD Direct Investing products is an asset
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans Objet