Social Media Manager

The Role

We're seeking a strategic and creative Social Media Manager who knows how to create distinct content and build authentic community engagement. You'll develop and execute comprehensive social strategies across platforms, create compelling content that resonates with our audience, and establish Affinity's voice as a trusted industry resource. You should be comfortable capturing high-quality video and photo content, performing light editing, and activating employees as brand advocates. This role reports to the Director of Brand.

What will I be doing?

Social Media Strategy & Execution

• Develop and execute comprehensive social media strategies across LinkedIn, Twitter/X, Reddit, and YouTube
• Build authentic community engagement and thought leadership presence within private capital circles
• Create platform-specific content strategies that drive awareness, engagement, and qualified traffic
• Pioneer innovative approaches to reach VCs, PE professionals, and deal teams where they naturally engage online
• Help strategize Affinity's presence across relevant Reddit communities (r/PrivateEquity, r/venturecapital, r/investing, etc.)

Content Creation & Production

• Write compelling social copy that drives engagement and captures Affinity's brand voice for social platforms
• Capture social-first content at events, interviews, and customer interactions
• Perform light editing on video and photo content for social platforms
• Create engaging social-first content including graphics, short videos, and thought leadership posts
• Transform complex relationship intelligence concepts into compelling, accessible social media content
• Develop content series that establish Affinity executives as industry thought leaders
• Occasionally ghost write social posts for executives and employees as needed
• Use AI tools thoughtfully to enhance content creation while maintaining authentic voice and quality
• Work with creative resources for more polished content while managing day-to-day content needs

Brand Voice & Content Strategy

• Develop and evolve Affinity's social media voice, adapting our core brand voice for platform-specific contexts
• Collaborate with Product Marketing, Customer Marketing, and Content Marketing to create social-first content that drives engagement
• Develop content calendars that align with industry events, market trends, and business priorities
• Create visual content and infographics that communicate value propositions clearly
• Identify opportunities for user-generated content and customer storytelling

Community Management & Employee Advocacy

• Monitor and respond to comments, messages, and mentions across all social platforms
• Build relationships with key influencers, industry leaders, and potential customers through authentic engagement
• Handle sensitive conversations with professionalism
• Foster genuine community discussions that position Affinity as an industry expert
• Develop and activate employee advocacy programs to amplify Affinity's social presence
• Create toolkits and resources that make it easy for employees to share company content

Analytics & Performance Management

• Track and report on key social media metrics including engagement, reach, traffic, and lead generation
• Use analytics to optimize content strategy and identify high-performing content formats
• Conduct A/B testing on content formats, posting times, and engagement strategies
• Provide regular reporting on social media ROI and contribution to marketing objectives

How You'll Work

• Think community-first – build authentic relationships rather than pushing promotional content
• Move with speed and creativity – capitalize on newsworthy/trending moments and industry conversations
• Collaborate closely with Product Marketing, Customer Marketing, Content Marketing, and Sales teams for content alignment
• Stay culturally aware – understand the nuances of how different platforms and communities operate
• Focus on quality metrics – prioritize meaningful engagement and follower growth

Qualifications

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Experience & Expertise

• 3-5 years of B2B social media experience with proven track record building engaged communities and driving business results
• Reddit expertise with demonstrated ability to build authentic community presence and engagement
• B2B SaaS or fintech social media experience preferred
• Experience developing and activating employee advocacy programs
• Community management experience with track record of growing engaged, active communities

Technical Skills

• Social media platform expertise across LinkedIn (primarily), Twitter/X, Reddit, and YouTube
• Comfortable capturing high-quality video and photo content in various settings
• Light editing skills using video and photo editing software
• Content creation tools including graphic design software (Canva, Adobe Creative Suite basics) and social media management platforms (Buffer, Sprout)
• Understanding of social media advertising and ability to create content that performs well in paid campaigns

Creative & Strategic Abilities

• Exceptional storytelling skills with ability to make complex or boring concepts engaging and accessible
• Strong brand voice development skills, with ability to adapt core messaging for different social platforms
• Visual design sense for creating compelling graphics and social content
• Trend awareness with finger on the pulse of social media trends and ability to adapt them for B2B audiences when appropriate
• Strong copywriting skills across different platforms and content formats

Industry & Cultural Knowledge

• Understanding of private capital markets preferred but not required – willingness to learn VC/PE terminology and culture
• Platform-specific cultural fluency – especially Reddit's community guidelines, etiquette, and communication styles
• B2B marketing sensibilities with ability to balance thought leadership with business objectives

Personal Qualities

• Highly creative and innovative with ability to bring fresh ideas specific to reaching VCs and PE professionals
• Extremely responsive and able to capitalize on opportunities quickly
• Data-driven mindset with commitment to measuring performance and optimizing based on results
• Strong communication skills with ability to represent Affinity's brand voice authentically across platforms

Why This Role Matters

You'll be the strategic force behind Affinity's social media presence, building authentic relationships within the private capital community and establishing our thought leadership across platforms. Your work will directly impact how industry professionals discover and perceive Affinity, driving both brand awareness and qualified pipeline.

This is a high-impact role where your strategic thinking and community-building skills will be visible across the industry, helping to shape how B2B SaaS companies approach social engagement in specialized professional markets.

Work Location: Remote, San Francisco or New York

For those located in San Francisco or New York, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

What you'll enjoy at Affinity:

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

A reasonable estimate of the current range is $118,000.00 - $137,000.00 USD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.