Social Media Executive (Part Time Freelancer)

• The job

  We’re looking for a creative, organised, and truly social-native Social Media Assistant to support the day-to-day execution of content, creative development, and production across TikTok, Instagram, YouTube Shorts, and emerging platforms.

  You will work closely with the Social Content Managers to scale Flo’s social presence. You’ll help turn ideas into content, prepare scripts and visuals, build community-loved moments, and keep our workflows smooth and efficient - you should have a team mentality to ensure efficient and collaborative production.

  You should have a strong understanding of the social landscape, a passion for female health, and the creative curiosity to bring educational topics to life in ways that feel human, accessible, and scroll-stopping.

  This is a part-time freelance role (2-3 days per week). 

  Must Have:

  • 2-3+ years of experience in social media, content creation or a similar creative role.
  • Confident in creating short-form video content and appearing on camera when needed.
  • Deep understanding of TikTok, Instagram, and broader social media culture and behaviours.
  • Ability to edit simple short-form videos using CapCut, in-app tools, or similar platforms.
  • Strong design skills for creating social-first static content using Canva or Figma.
  • Exceptional organisation and time-management skills, with the ability to handle multiple tasks and deadlines at once.
  • Clear, confident English communication skills - both written and verbal.
  • Strong eye for visual identity, brand consistency, and clear storytelling, especially for educational and women’s health content.

  What You’ll Be Doing: 

  • Help translate ideas into social-ready content, and support with creating, shooting, and occasionally appearing in engaging content for TikTok, Instagram, and other social channels.
  • Create static visual assets - carousels, story templates, educational graphics - that align with the brand’s visual identity and guidelines.
  • Support social-led growth and user acquisition by producing engaging, platform-native content for both organic and paid formats.
  • Track emerging trends, formats, and conversations, proactively recommending ways to incorporate them into our content plan.
  • Assist with scheduling and publishing to ensure a consistent weekly output across all social platforms.

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