Social Media Content Marketing Specialist

Job Category:

Marketing / Communications

Work Shift/Schedule:

8 Hr Morning - Afternoon

Northeast Georgia Health System is rooted in a foundation of improving the health of our communities.

About the Role:

Job Summary

Responsible for guiding the content marketing strategy for NGHS’s talent acquisition team, working with the PR & Marketing Department team to generate engaging and original content for job seeker audiences through social media channels, email marketing, blog and podcasts. Responsibilities include researching topics, publishing and promoting content, hosting live events, developing graphics and custom content, creating and managing recruitment marketing ads and reporting on performance to improve activity moving forward. Also responsible for guiding email marketing strategy and email design and content for NGHS. Working knowledge of major trends in healthcare and talent acquisition is a plus.

Minimum Job Qualifications

• Licensure or other certifications:

• Educational Requirements: Bachelors Degree.

• Minimum Experience: Bachelors Degree in a communication related field required, plus three (3) to five (5) years of professional experience in social media advertising and content creation for an enterprise website or a position with relatable skills. Must be proficient in social media content and ads management systems, Microsoft Office Suite, and Adobe Creative Suite and have effective organizational skills, demonstrated experience in diverse, creative writing, strong editing, design and layout capabilities, a basic understanding of website development and internet/intranet communications. Experience with HTML, CSS, WordPress, content management systems and general web content management are a plus. 

• Other:

Preferred Job Qualifications

• Preferred Licensure or other certifications:

• Preferred Educational Requirements:

• Preferred Experience:

• Other:

Job Specific and Unique Knowledge, Skills and Abilities

• Displays in-depth knowledge and understanding of social media platforms and ads management

• Creates graphics and videos to explain complex concepts or tell a story

• Maintains web-based platforms through content management systems

• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics

• Working knowledge of HTML and CSS and how to leverage each on the web

• Demonstrates knowledge of design principles and concepts to coordinate with graphic designers

• Manages social media marketing channels, campaigns and day-to-day activities

• Develops relevant content topics to reach target audiences

• Creates, endorses, and manages all published content (images, video and written), editing as needed for voice and channel nuances

• Monitors, listens and responds to users while cultivating a relationship with our online community

• Develops and expands online community and/or influencer outreach efforts

• Uses platform-specific functionality to engage audience (live video, stories, polling, contests, etc.)

• Monitors trends in social media tools, applications, channels, design and strategy

• Takes a role in ongoing personal education to remain highly effective in the role

•  Monitors analytics and site usage for continual improvement and optimization

• Utilizes excellent writing and proofreading skills to create content, working with the PR & Marketing department to determine priorities and support marketing initiatives

• Identifies and partners with content experts within the organization

• Seeks opportunities in emerging services/tools/platforms

• Practices superior time management
   

Essential Tasks and Responsibilities

• Responsible for guiding the content marketing strategy for NGHS, working with the PR & Marketing Department team to generate engaging and original content for our social media channels, blog and podcast so our community connects with our programs, services and culture. 

• Develops and incorporates best practices in communications to ensure maximum leverage of messaging while maintaining the integrity of organizational brand guidelines and brand voice.

• Designs graphics, creates video content, and serves as primary moderator for all social accounts and groups. 

• Advises effective strategies for social campaigns, maintains a post calendar, develops targeted social ads through social media platforms, all while complying with confidentiality rules, polices, and regulations.

• Monitors audience sentiment for our brand and partners with our Patient Experience department to respond to feedback quickly, demonstrating a deep understanding of customer service techniques such as empathy, patience, advocacy and conflict resolution.

• Uses analytics to measure and grow audience and determine the effectiveness of social media, blog, podcast and email marketing strategies.   

• Develops training for staff as needed and creates standard processes. 

• Exhibits strong interpersonal and teamwork skills. 

• Utilizes financial resources effectively.

• Responds positively to change regarding work.
   

Physical Demands

• Weight Lifted: Up to 20 lbs, Occasionally 0-30% of time

• Weight Carried: Up to 20 lbs, Occasionally 0-30% of time

• Vision: Heavy, Constantly 66-100% of time

• Kneeling/Stooping/Bending: Occasionally 0-30%

• Standing/Walking: Frequently 31-65%

• Pushing/Pulling: Occasionally 0-30%

• Intensity of Work: Constantly 66-100%

• Job Requires: Reading, Writing, Reasoning, Talking, Keyboarding

Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals. 

NGHS: Opportunities start here.

Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.