Social Media Content Creator

What is this role?

The Social Media Content Creator is a hands-on, performance-driven role responsible for developing high-impact, conversion-focused content across paid and organic social channels. Positioned at the intersection of content and growth, this role produces high-volume creative optimized for platforms such as Meta and TikTok, elevating the quality, storytelling, and overall energy of the brand’s social presence. Responsibilities include concepting, filming, and editing video and photo content across a variety of environments—including events, in-store activations, and other brand moments—and rapidly iterating on trend-driven creative to drive engagement, conversions, and revenue, while maintaining alignment with brand voice and platform best practices.

What does an average day look like?

Driving Results

• Build and maintain a consistent cadence of organic content across TikTok and Instagram that grows reach, engagement, and follower loyalty
• Develop fresh concepts weekly with new angles, formats, and hooks rooted in platform trends and audience behavior. 
• Use organic performance data (views, saves, shares, watch time) to identify what's resonating and double down on it.
• Adapt top-performing organic content for paid use, supporting the broader performance marketing team
• Develop and test 10–20 new creative concepts (hooks, formats, angles) weekly
• Create multiple variations of content to accelerate testing and identify top performers
• Use performance data to refine messaging, structure, and visual execution

Taking Ownership

• Own end-to-end production: concepting, scripting, filming, editing, and publishing
• Capture content in various environments including events, retail locations, and operational facilities
• Produce native-feeling, platform first content 
• Adapt content for multiple platforms, ensuring best practices for each

Making Decisions

• Prioritize content ideas based on creative briefs, platform trends, and what's already performing
• Determine when to scale, iterate, or retire content based on data
• Stay ahead of trends, emerging formats, and platform changes
• Continuously test new creative strategies informed by competitor and market analysis

Cultivating Relationships

• Partner closely with marketing and growth teams to align on content needs and priorities
• Collaborate with Brand, Marketing, and Design teams to ensure consistency
• Occasionally partner with UGC creators to co-create content
• Work with influencers, creators, and brand ambassadors to co-create content

Instilling Trust

• Show up consistently with fresh ideas and a reliable content output
• Use performance data to inform creative decisions and share what's working and what's not
• Stay ahead of platform changes and bring recommendations to the team before they're needed
• Deliver reliable, high-volume output that fuels organic and paid social channels
• Stay ahead of platform changes and bring informed recommendations to the team.
• Operate with transparency around what is working, what is not, and why.

Customer Focus

• Create engaging, thumb-stopping content that clearly communicates product value
• Translate consumer behaviors and trends into relatable, high-converting creative
• Continuously refine your approach based on what’s resonating with real people 

Skills & Qualifications

• 2+ years of experience creating social media content, preferably for DTC or CPG brands, agency a plus
• Strong understanding of Meta and TikTok ad ecosystems and creative best practices
• Proven experience producing and optimizing UGC-style and performance-driven content
• Proficiency in video editing tools (CapCut, Adobe Premiere, or similar)
• Familiarity and comfortability with utilizing AI to speed up content production
• Strong mobile-first production skills (comfortable filming on iPhone and lightweight setups)
• Experience working in fast-paced, high-volume creative testing environments
• Excellent storytelling, creativity, and visual communication skills
• Ability to balance speed, quality, and performance outcomes
• Natural curiosity for studying what's working in the social landscape and translating it into ideas