ABOUT THE POSITION
The SOREL North America eCommerce team defines, develops, and delivers a best-in-class consumer experience for SOREL.com and SORELFOOTWEAR.ca consumers to increase consumer affinity, drive engagement, and ultimately drive sales. Through merchandising, marketing, site operations, technology, and analytics, we collaborate to exceed consumer expectations at every consumer journey touchpoint within the eCommerce channel.
This position will have full ownership of the optimization strategy for SOREL.com and SORELFOOTWEAR.ca across AB/multivariate testing, personalization, site search, SEO, and UI/UX
The SOREL Site Optimization Manager is a critical piece of the long-term SOREL.com and SORELFOOTWEAR.ca growth strategy. The person is part of the SOREL site operations team and has a seat at the table for making short and long-term decisions that have significant impact on the SOREL brand and business.
This role reports to the Director, eCommerce North America.
HOW YOU WILL MAKE A DIFFERENCE
Lead the development and execution of strategic optimization plans to improve website conversion efficiency, drive revenue, and uncover areas of opportunity to improve the customer journey on SOREL.com and SORELFOOTWEAR.ca.
Develop a deep understanding of the SOREL consumer through data, insights, and cross-functional partnerships (Analytics, Marketing, Merchandising, Creative). Leverage those insights to inform site strategy.
Partner with analytics to establish a clear measurement framework, define critical metrics, track and analyze performance across site landing pages & tools, generate data-driven hypotheses that advise strategies to then develop an ongoing site content calendar & experimentation roadmap aligned to short-term and long-term opportunities.
Lead agency/vendor relationships related to areas of responsibility.
YOU ARE
An online shopper, familiar with creating best practices for online experiences.
A team player, who enjoys and thrives in a cross-collaborative organization.
A change agent – comfortable working within ambiguity and pivoting strategically based on performance.
A sharp, critical thinker with effective problem-solving skills.
Adept at inspiring others across the organization and someone who thrives in a dynamic, fast-paced, high growth environment.
An exceptional communicator (written & verbal) with the ability to express your ideas and influence cross-functionally at all levels.
YOU HAVE
Bachelor's Degree with preference to concentration in advertising, marketing, business administration, Ecommerce, and/or communications.
8+ years’ experience of progressive responsibilities leading web strategy and conversion optimization initiatives within B2C/DTC retail and/or an innovative, consumer brand that includes:
Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (SFCC, Adobe Experience Manager), A/B testing tools (Monetate, Dynamic Yield, Optimizely), site analytics (Adobe Analytics, Google Analytics), and other business intelligence tools (Power BI).
Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.
Adaptable in a fast-paced, deadline-oriented environment with the ability to manage multiple, competing priorities with a strong sense of urgency. Experience influencing senior leadership and quantifying results for consumption by various levels within the business
Proven ability to work within a high-performing team
#SOREL
#Hybrid
#LI-JC1
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.