Shopper Marketing Manager

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

This role leads full funnel media strategy and execution for multiple brands, managing more than $30M in media investment to drive sales, share, and efficiency. It partners closely with Target Pet Sales, Brand Marketing, and cross functional teams to build retail media plans aligned to business priorities and long range planning processes. The position requires strong analytical rigor to optimize campaigns, interpret retail media metrics, and translate results into clear insights for stakeholders.

In addition, this role coaches, develops, and empowers the Customer Marketing team, actively managing staffing needs and succession planning. It plays a role in defining the Shopper Experience vision, integrating Clorox and Target Pet strategies, and building strong relationships with both internal and external stakeholders.

In this role, you will:

Media Strategy & Execution

• Develop and deploy a full‑funnel media strategy across multiple brands; manage and optimize media budgets (>$5M) to deliver against sales, share, and spend‑efficiency targets (Cleaning, Glad, Litter, Pet).
• Lead Target‑Pet retail media negotiations (LOI) for the Clorox portfolio with full‑year accountability.
• Lead the retail media relationship with agency partners to implement, optimize, and report on Target‑Pet campaigns, serving as the customer‑facing point‑of‑view on marketing initiatives.
• Create learning plans to improve campaign performance and optimize media strategies and spend; define and lead the “Test, Learn, Scale” process across all brands.
• Drive advancement with Target‑Pet through measurement integration, including regular use of key data platforms and dashboards to monitor results and inform strategic decisions.
• Partner with Target‑Pet Customer Team and Sales and Marketing leaders to define the Shopper Experience vision, roles, strategies, resources, and priorities.
• Ensure Shopper Experience is fully integrated into annual customer business plans and long‑range planning processes.
• Create and execute the overarching Target‑Pet marketing plan; work closely with Brand Marketing and external agencies to build a One Demand Plan (ODP) that optimizes spend and drives full‑funnel profitability.
• Support the Connected Customer Planning (CCP) process by integrating retail media plans into long‑range plans; collaborate with Sales on Leading Edge Retailer (LER) meetings.
• Partner with the Enterprise Capabilities Team (CXT) to support enterprise capability development and adoption of digital best practices.
• Drive integration with cross‑functional teams — Sales, Marketing, Insights & Analytics — to align marketing strategies with business objectives via Learning Plans.

Leadership & Team Development

• Coach, develop, and empower the Customer Marketing team; actively manage staffing needs, talent development, and succession planning.
• Demonstrate a strong track record of developing direct reports and elevating team capability.
• Establish strong relationships with Marketing counterparts and cross‑functional leaders within Clorox.
• Foster a collaborative, high‑performance culture grounded in clarity, accountability, and partnership

Analytics, Insights & Continuous Improvement

• Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency databases to understand retail media KPIs (traffic, conversion, SOV, CPC, CTR, ROAS, etc.).
• Analyze, assess, and communicate campaign results to stakeholders with varying levels of media fluency.
• Develop deep knowledge of brand strategies, category dynamics, consumer/shopper insights, and competitive landscape to identify growth opportunities and risks.
• Mine external digital best practices and incorporate them into strategies and long‑range plans.

Strategic Planning & Cross‑Functional Integration

• Partner with Target‑Pet Customer Team and Sales and Marketing leaders to define the Shopper Experience vision, roles, strategies, resources, and priorities.
• Ensure Shopper Experience is fully integrated into annual customer business plans and long‑range planning processes.
• Create and execute the overarching Target‑Pet marketing plan; work closely with Brand Marketing and external agencies to build a One Demand Plan (ODP) that optimizes spend and drives full‑funnel profitability.
• Support the Connected Customer Planning (CCP) process by integrating retail media plans into long‑range plans; collaborate with Sales on Leading Edge Retailer (LER) meetings.
• Partner with the Enterprise Capabilities Team (CXT) to support enterprise capability development and adoption of digital best practices.
• Drive integration with cross‑functional teams — Sales, Marketing, Insights & Analytics — to align marketing strategies with business objectives via Learning Plans.

What we look for:

• Full‑funnel media strategy expertise, including planning, activating, and optimizing campaigns across digital, retail media, and traditional channels.
• Deep understanding of retailer media networks, especially Roundel, with the ability to interpret traffic, conversion, CPC, CTR, ROAS, SOV, and other retail media KPIs.
• Strong marketing, consumer, and shopper knowledge, with the ability to translate insights into actionable media plans that drive sales and share.
• Consultative and solution‑selling skills, enabling effective partnership with sales teams, brand teams, and agency partners.
• Experience working with media agencies, including leveraging agency tools, databases, and measurement platforms to refine plans and optimize spend.
• Business planning and insights capability, including experience with Connected Customer Planning (CCP) and One Demand Planning (ODP) processes.
• Analytical rigor, with the ability to assess campaign performance, extract insights, and communicate results to stakeholders with varying levels of media fluency.
• Strong cross‑functional collaboration, partnering with sales, marketing, BU teams, and customers to align media plans to business priorities.
• Test‑and‑learn mindset, including designing and executing A/B tests, building learning agendas, and scaling successful tactics.
• Category, brand, and competitive landscape understanding, with the ability to identify growth opportunities and risks.
• Ability to integrate external digital best practices into strategies and long‑range plans.

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.

[U.S.]Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.

–Zone A: $128,000 - $252,200

–Zone B: $117,400 - $231,200

–Zone C: $106,700 - $210,200

All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.

This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.