Shopper Marketer (Consumer Business Group)

Job Description:

Job Title

Shopper Marketer

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You'll Make in this Role

As a Shopper Marketer in the Consumer Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Knowing the shopper group you’re responsible for intimately, understanding their needs, path to purchase, conversion drivers, and barriers to adoption.
• Developing a solid understanding of 3M brands, products and brand campaigns. Brands include but are not limited to Post‑it, Scotch, Meguiar’s, Filtrete, Nexcare, and Command Brands.
• Leading the creation, execution, and measurement of a Shopper Marketing Plan with a specific focus on new customer acquisition, whitespace expansion, and new channel entry.
• Building relationships with key Marketing personnel at your account and being highly collaborative with Sales Representatives and Category Development Managers.
• Evaluating the financial viability of various marketing tactics and managing budget.
• Identifying new retail formats, emerging digital‑first channels, and alternative customer touchpoints, and developing activation strategies tailored to these environments.
• Designing and executing test‑and‑learn programs to validate new channel opportunities and optimize shopper conversion.
• Translating shopper insights into launch‑ready retail programs, onboarding toolkits, and channel‑specific messaging for new customer segments.
• Partnering with Sales and Business Development teams to build custom shopper programs that support new customer pitches and national account expansion.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)
• Seven (7) years of combined experience in sales, marketing, analytics, or category/retail management in the consumer‑packaged‑goods industry in a private, public, government or military environment
• One (1) year of experience working with new channels or business development

Additional qualifications that could help you succeed even further in this role include:

• Master’s degree in Marketing or Business Administration from an accredited institution
• Ten (10) years of combined experience in sales, marketing, analytics, or category/retail management in the consumer‑packaged‑goods industry
• Strong interpersonal and persuasion skills, with demonstrated experience leading cross‑functional teams and influencing across differing interests and perspectives
• Previous experience in a shopper marketing role, eCommerce, or advanced analytics
• Demonstrated project management and budget management skills
• Experience developing shopper strategies for new channels, such as emerging retail formats, value channel, specialty retail, or digital‑native partnerships
• Proven track record supporting new customer or business development efforts, including building retailer‑specific activation plans, sell‑in materials, and launch programs
• Experience conducting or applying shopper insights research to validate opportunities in new segments or markets
• Ability to translate early‑stage customer or channel opportunities into clear, actionable retail and digital activation plans

Work location:

• On-site: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

Travel: May include up to 20% domestic

Relocation Assistance: Is not authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.

Applicable to US Applicants Only:The expected compensation range for this position is $145,676 - $178,049, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.

Good Faith Posting Date Range 05/05/2026 To 06/04/2026 Or until filled

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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