SEO Specialist Co-op

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen. 

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

Summer 2026 Work Term

Term Length: 4 months

Term Start: May 4, 2026

Term End: August 21, 2026

The pay range for the co-op student role will reflect factors such as the candidate's experience, academic level, and the specific skillset required for the role.

The Media Specialist, Search Engine Marketing is a Paid Search subject matter expert on the Digital Acquisition team, combining exceptional knowledge of Paid Search strategy, an inquisitive and analytical mindset and a passion for data driven marketing to accelerate the growth of PC Financial products (PC Money Account, PC Insiders World Elite Mastercard, PC Mastercard No Fee products).

What you’ll do:

On-Site SEO 

• Conduct keyword research to identify new search demand  

• Collaborate with Brand Marketing on the public site content strategy. Provide key insights and recommendations to strengthen on-site content 

• Work collaboratively with the rest of the Digital Acquisition team on SEO experiments to increase conversion of applications and actives through the Organic Search channel 

• Create detailed content briefs for the Brand Marketing team for new on-site content development  

Technical SEO 

• Undertake in-depth Technical SEO Audits 

• Conduct website crawl analysis to identify any areas of opportunity 

• Build and prioritize SEO backlog. Work collaborative with Product/Digital teams on implementing SEO initiatives 

• Review site architecture with Digital Platform teams, including URL structure’s, meta data, header tags, image name, headers and make recommendations to improve SEO crawl metrics. 

SEO Reporting 

• Analyzing data from sources like, Google Search Console, and Google Analytics to make data-driven decisions  

• Work closely with analysts to build SEO dashboards and self-serve reporting  

• Prepare and present SEO performance on a regular cadence. Key KPI’s and insights include increase in organic search traffic, keyword insights, product applications and activations driven by organic search 

What you bring:

• Post-secondary degree/diploma in a related field (Business, Marketing, Advertising).
• An analytical thinker with an ability to effectively turn reporting and analysis into. actionable insights and execution plans.
• Ability to develop a POV and implications based on data, and present findings to key stakeholders.
• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the bank.
• Amazing work ethic, self-directed, proactive, and able to define and execute projects independently.
• Strong in Excel and reporting automation / experience using Business Intelligence tools (Tableau, Google Data Studio or equivalent).
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
• Google Ads Certified.
• Possess a passion for the paid search ecosystem and a deep knowledge of its available tools, including auction insights & search trends.

Come and join a winning team who demonstrates innovation, energy, creativity and vision.  We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.  We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Number of Openings:

1

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

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