VSP

Senior Vice President, Eyewear Sales and Operations

Remote US Full time
The Senior Vice President of Eyewear Sales and Operations leads the national sales organization in the wholesale eyewear frame industry. This executive will be responsible for driving revenue growth, managing a high-performing sales team, and developing innovative go-to-market strategies across multiple sales channels including outside sales, inside sales, and self-service platforms.

Lead, mentor, and inspire a team of regional sales managers and sales representatives

Ensure accountability for sales performance, EBITDA, and market share growth

Build and maintain a high-performance culture focused on accountability, clear expectations, and continuous improvement

Oversee the customer care strategy function for eyewear and develop new strategies to improve excellence and efficiency

Fully accountable for all sales across US regions

Foster collaboration across departments including marketing, customer service, and product development

Develop and execute strategic sales plans to achieve revenue targets and expand market share


Oversee territory management and ensure optimal coverage and resource allocation

Implement incentive programs based on performance data and market dynamics

Drive sales growth through relationships with optometrists, ophthalmologists, opticians, retailers, boutiques, and e-commerce partners

Understand and anticipate customer needs, delivering tailored solutions and exceptional service

Lead initiatives to enhance the customer experience across all touchpoints

Leverage Salesforce CRM and other analytics tools to monitor performance, forecast trends, and identify growth opportunities

Use data to inform segmentation strategies, pricing models, and promotional campaigns

Champion a culture of curiosity and innovation, exploring new sales modalities and technologies

Stay ahead of industry trends and competitive landscape to inform strategic direction

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in Business Administration, Marketing, Communications or related field, or equivalent experience

Ten or more years of sales management or similar relevant experience with clear progression to senior leadership/ management roles, leading a motivating cross-functional interdisciplinary teams to achieve strategic goals

Proven success in selling to medical professionals, retailers, and e-commerce platforms

Expertise in Salesforce CRM and data analytics

Strong understanding of territory management and multi-channel sales strategies

Experience leading customer service operations with a focus on talent development

Exceptional communication, negotiation, and interpersonal skills

Demonstrated ability to drive revenue growth and lead high-performing teams

Strategic thinker with a hands-on approach and a passion for innovation

Clean credit history as reported by credit report

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VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran statusWe maintain a drug-free workplace and perform pre-employment substance abuse testing. 

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

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