CHARLES & KEITH

Senior UI/UX Designer

Singapore Full time

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

1. End-to-End Product Design
•Own feature/journey scopes such as PLP filters/sort, PDP information hierarchy, Checkout micro-flows, and App onboarding
•Produce flows, wireframes, high-fidelity brand-aligned UI, prototypes, and redlines/specifications
•Apply brand identity, visual direction, and UI craftsmanship consistently across markets


2.Research & Evidence-Led Decisions
•Plan and conduct usability tests and interviews; run heuristic evaluations; analyze Amplitude/GA4 insights with CRO/Analytics
•Combine UCD principles with qualitative and quantitative insights to shape design decisions
•Turn insights into prioritized changes and testable hypotheses

3.Experimentation & Iteration
•Execute design A/B variants with well-defined hypotheses, guardrails, and expected outcomes
•Iterate quickly based on results to increase win rate and learning velocity
•Reduce cycle time from brief → variant → launch

4.Design System Contribution
•Build and extend components, patterns, and interaction guidelines; document states, usage logic, and accessibility notes
•Ensure consistency across channels and markets; advocate for proper adoption

5.Collaboration & Mentorship
•Partner with Product and Engineering to clarify feasibility, scope, and technical considerations
•Review and mentor the Junior Designer; provide structured feedback and elevate craft

6.Governance & Business Rhythm
•Participate in weekly UX standups, design reviews, and Agile/Scrum ceremonies
•Contribute to and help maintain design systems, guidelines, and UX standards

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