Senior Trade Marketing Executive

SUMMARY OF THE ROLE

Planning, executing, and optimizing trade marketing initiatives that drive sell-in, sell-out, and brand visibility across TT and MT distribution channels. Works closely with other functions in Marketing, with Sales and Supply Chain to translate Decorative brand strategy into effective, executable trade programs at the outlet level.

This position is based in Bangkok and reported to Marketing Manager.

1. Trade Campaign Planning & Execution

• Plan, execute, and monitor sell-in and sell-out trade campaigns to support business objectives and sales targets
• Translate Decorative brand and category strategies into effective trade mechanics, promotions, and channel activations
• Ensure timely rollout of trade campaigns across all distribution channels with clear communication to sales teams and stakeholders

2. Master Painter Program Planning & Management 

• Support development and deployment of Master Painter Program initiatives and mechanics
• Plan, coordinate, and manage Master Painter Program to strengthen painter engagement, loyalty, drive conversion and advocacy for Decorative brands
• Track program performance and monitor spending to ensure alignment with approved budgets, while maximizing ROI and value for both painters and Jotun business

3. Performance Tracking & Market Insights

• Track trade KPIs for as sell-in and sell-out trade campaigns and trade initiatives for painters
• Track spending on trade campaigns and initiatives, ensure alignment with approved budget and evaluate promotion ROI
• Conduct promotion effectiveness evaluation and provide insights for optimization
• Monitor competitor trade activities and recommend tactical responses

4. Continuous Improvement & Best Practices

• Recommend improvements to trade strategies based on execution learnings and market feedback

• Pilot new trade initiatives, mechanics, or activation models to drive growth

WHAT WE ARE LOOKING FOR AND WHAT WE OFFER

Qualifications

• Minimum 4 to 5 years in marketing experience in Trade or Retail Marketing 
• Proven experience in identifying market opportunities and executing trade programs such as sell-in and sell-out campaigns, or loyalty programs and engagement initiatives to drive business growth.
• Understand trade channels and shopper behavior, and how trade promotions influence purchase.
• Demonstrates analytical capabilities in analyzing data and campaign results, project management, growth mindset, and presentation skills.
• Good command written & spoken English and ability to influence and collaborate with others (internal & external stakeholders, vendors and agencies).

Personal Qualities

• Acts on own initiative, makes things happen and accepts responsibility for the results.
• Identifies and seizes commercial opportunities; has a strong positive impact on business growth and profitability.
• Uses a methodical and systematic approach; plans ahead, defines clear priorities and allocates resources effectively.
• Quickly understands and analyzes complex issues and problems; comes up with sound and rational judgments.
• Communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively.
• Adheres to company rules and procedures; executes plans with commitment and determination; achieves high quality results.

POSITION INFORMATION

Company:

Jotun Thailand Ltd.

Contract Type:

Regular

Time Type:

Full time

CLOSING DATE (dd.mm.yyyy):

18.05.2026

WHO WE ARE

Seeing a prominent market in South East Asia (SEAP), Jotun opened its first factory in Thailand in 1968. Rapid economic development in the region led to new companies and factories in countries such as Singapore, Malaysia, Indonesia, Vietnam, Philippines, Myanmar, Cambodia and Australia. Jotun SEAP has been awarded a Korn Ferry Engaged Performance Award for year 2019, in recognition of achieving a best-in-class level of “Enablement”. We are proud to have an incredibly diversified region with more than 2,000 employees that come from different nationality and background, working together in delivering profitable growth. Throughout our history, we have focused in providing our employees with meaningful and challenging work, rewarding them through continued learning and development, underpinned by our values of Loyalty, Care, Respect and Boldness.

Jotun Thailand has been established since 1968 with the first factory in South East Asia and Pacific. Today, Jotun Thailand operates in 4 segments – Decorative Paints; and Performance Coatings comprising of Marine, Protective and Powder Coatings with two production facilities for Paint and Powder which are located in Amata City-Industrial Zone and sales office in Samutprakarn Province. With more than 55 years of establishment in the country, we are one of the top paint manufacturing companies in Thailand. With our vision to protect property, our focus is to provide customers with high quality products which are delivered in both liquid (solvent or water borne) and powder form, and ultimately end up as uniform coatings with a given set of properties designed to add value for the end users. Our aim is to increase the organizational efficiency and profitability through top line growth and focus on competence development among employees through various Jotun Academies and learning culture.

Visit our Career Page to know more about life at Jotun.

Jotun’s company culture welcomes and values differences in people. Our more than 10,200 employees on all continents represent 90 nationalities, four generations and diversity of professions, gender, abilities, ethnicities, beliefs, cultures etc. We are committed to represent the societies we operate in, promoting equality, equity and zero-tolerance for discrimination.

If you are applying to a position and require any additional support in the interview process, please let us know how we can accommodate this.  

If you think that this role is what you could be doing next, apply now!