Senior Strategy Manager

The (Senior) Strategy Manager will work alongside with Strategy Planning teams to translate online consumer panel and multi source research into sharp consumer and industry insights, and insights-led communication and media strategy. Provide day to day strategic support, pitch and award writing, and client-facing storytelling in Chinese and English.

Job Description:

Top 2 best things about the job

• End‑to‑end: link communication, media and ecosystem tactic to business outcomes, up‑to‑date on modern frameworks and methodologies.

• Supportive and respectful culture; No bullshit. Learn fast. Deliver together as a team.

Key responsibilities

• Support Strategy Director on daily strategy, briefs and client discussions.

• Produce consumer insight from Online Consumer Panels and integrate data from NBS / QuestMobile / iResearch and other tools/platforms.

• Visualize data and tell a clear consumer or industry story (business‑level PPTs, dashboards).

• Support pitch workstreams (ground study and insight generation).

• Draft award entries and coordinate case materials.

• Work closely with Impact, Creative, SP and Ecosystem teams.

• Drive adoption of planning tools (dentsu Connect) and shared templates.

Must‑have skills

• 4+ years in strategy/media planning

• Strong panel & multi‑source research skills; advanced Excel (data cleaning, pivot, modelling…etc).

• Good storytelling and business‑level PPT creation in Chinese & English; fluent presentation skills.

• Familiarity with Douyin, RED, WeChat ecosystems (practical experience or certifications preferred).

• Able to use BI/visualization tools

• Able to craft effective prompts and use generative AI to run initial research, generate hypotheses, draft summaries and accelerate insight work.

KPIs (high level)

• Strategy Lead & client satisfaction with deliverables.

• Pitch contribution and new‑business impact.

• Quality and adoption of strategic frameworks, visualizations and tool usage.

• Award entries submitted / shortlisted.

 

90 / 180 / 365 day targets

• 90 days: independently produce insight + 1 client deliverable; build stakeholder relationships.

• 180 days: core day‑to‑day partner on multiple accounts; Supporting role in ≥5 pitches.

• 365 days: manage daily strategy for core accounts with minimal supervision; contribute a case or thought leadership.

Assessment

• Case walkthrough: candidate presents a past pitch/campaign and outcomes.

• Short all‑English presentation to confirm business English fluency.

Location:

Shanghai - Haisu Plaza

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract （固定期限）