With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary
Are you a strategic, commercially minded B2B marketer who thrives at the intersection of product, sales, and client insight?Job Description
Strategic Product Marketing Leadership
Develop and execute bold, insight‑led marketing strategies that enhance market relevance across African and global corridors.
Partner with Product, Coverage and Sector teams to craft differentiated go‑to‑market plans aligned to client needs and market shifts.
Use analytics and performance insights to optimise marketing execution and deliver measurable commercial impact.
Client‑Centric Storytelling & Campaigns
Turn complex solutions into compelling narratives for institutional and high‑net‑worth clients.
Lead integrated, multi‑channel campaigns that elevate our presence and showcase deal excellence.
Build sales enablement tools that empower frontline teams and accelerate conversion across the buying journey.
Digital, ABM & Data‑Driven Marketing
Design precision‑targeted ABM programmes for high‑value accounts.
Leverage CRM, marketing automation, and intent data to drive smarter, personalised and scalable marketing.
Apply analytics to connect engagement metrics with revenue impact, improving targeting and ROI.
Stakeholder & Team Leadership
Influence senior stakeholders with clear, data‑backed insights.
Champion a culture of collaboration, innovation and continuous learning across cross‑functional teams.
Embed governance, compliance and risk discipline into all marketing activities.
Qualifications
Bachelor’s degree in marketing, Business, or related field (NQF7).
Experience
8–10+ years B2B product marketing experience within investment banking, financial services, fintech, or similarly regulated industries.
Proven success delivering product marketing strategies that drive commercial outcomes.
Strong experience with CRM, marketing automation, ABM platforms, and marketing analytics.
Experience leading teams or cross‑functional workstreams (minimum 3 years people or project leadership).
Strategic thinker with strong commercial and financial acumen.
Exceptional storyteller with the ability to simplify complexity.
Strong analytical capability with deep understanding of campaign performance and pipeline attribution.
Digitally fluent with proficiency in Salesforce, Marketo, Tableau, or equivalent.
Skilled collaborator who thrives in complex stakeholder environments.
High integrity with strong governance and compliance discipline.
Education
Bachelor's Degree: Business Administration, Bachelor's Degree: MarketingAbsa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
Absa Bank Limited reserves the right not to make an appointment to the post as advertised