About the role:
Supporting onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
Designing journey logic, messaging frameworks, and personalization strategies for early-stage customers
Partnering with Marketing Operations to ensure accurate execution of journeys and campaigns
Defining test-and-learn roadmaps, including A/B and multivariate testing strategies
Analyzing performance to optimize activation, engagement, and retention KPIs
Collaborating with Product and Data & Analytics teams to align journeys with product behavior and insights
Contributing to lifecycle playbooks and best practices
About you:
You are customer-obsessed and data-driven, with a strong instinct for what makes onboarding and engagement experiences work. You enjoy owning outcomes and continuously improving performance.
5+ years of experience in CRM, lifecycle marketing, or customer engagement roles
Strong experience designing onboarding or engagement journeys within a CRM platform
Comfort working with performance metrics, funnels, and experimentation frameworks
Experience partnering with execution teams while owning strategy and optimization
Excellent storytelling and communication skills
A test-and-learn mindset with attention to detail
Strong project management and organizational skills
You are a problem-solver, solutions-focused, and enjoy being part of a collaborative team
#LI-Hybrid
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.
We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
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