About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
As Senior Specialist CRM & Membership Tech Operations, you are responsible for supporting and enhancing PVH’s data-driven CRM & Membership technology landscape, with a focus on delivering technical projects that elevate relevant data-fueled omnichannel consumer experiences.
You act as the link between brands, data, CRM and technology, translating commercial and marketing requirements into clear technical solutions. The role combines CRM & Membership expertise, technical project coordination and stakeholder alignment to ensure the continuous optimization and utilization of CRM platforms, memberhip & loyalty capabilities and ecosystem.
Operating in close collaboration with brands, CRM, marketing, technology and external consultants, you ensure that CRM & Membership capabilities, systems and data integrations are stable, scalable and aligned with business priorities and we maximize relevance for our consumers at every touchpoint.
Drive and manage CRM-related technical projects to enhance lifecycle and triggered campaigns, engagement mechanics and member experiences.
Translate business requirements into technical specifications and coordinate implementation across stakeholders.
Plan and prioritize technical enhancements in alignment with business objectives and roadmap priorities.
Contribute to the continuous optimization of omnichannel CRM capabilities.
Act as business owner of the Loyalty Engine (Antavo) and CDP (Nominow).
Serve as subject matter expert for Salesforce Marketing Cloud and related campaign management tooling.
Ensure stable operation, enhancement and governance of CRM technology platforms.
Coordinate vendor and consultant activities to ensure delivery against scope and timelines.
Build strong partnerships across CRM, E-commerce, Markting, Retail, Tech and Customer Care teams.
Align stakeholders on project scope, priorities and delivery timelines.
Support agile ways of working, including application of SCRUM methodology.
Ensure transparency on project progress, risks and dependencies.
Successful delivery of CRM technology projects within scope and timeline.
Improved stability, scalability and performance of CRM and loyalty platforms.
Increased utilization of CRM & Membership capabalities by the business teams.
Increased effectiveness of lifecycle & triggered campaigns and member engagement initiatives.
Strong stakeholder alignment and satisfaction across key stakeholder teams.
Clear prioritization and structured execution of technical enhancements.
2–4 years of experience in marketing technology, CRM technology or campaign management, preferably with Salesforce Marketing Cloud.
Proven experience managing technical or cross-functional CRM-related projects.
Strong understanding of CRM automation, lifecycle marketing and data-driven marketing principles.
Experience working with loyalty platforms and customer data platforms is a plus.
Familiarity with SCRUM or agile methodologies.
Experience coordinating external consultants or vendors.
Strong stakeholder management and communication skills.
Analytical mindset with strong problem-solving capabilities.
Independent, structured and proactive working style.
Fluency in English (written and spoken).
At PVH, how we act is as important as what we do. In this role, you are expected to demonstrate:
Enterprise First – Acting in the best interest of PVH beyond individual teams or priorities.
Create Clarity – Providing structure and transparency across projects and priorities.
Inspire Trust – Delivering on commitments and operating with integrity.
Drive Change – Supporting transformation and continuous improvement.
Take Accountability – Owning outcomes and focusing on impact.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.