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Senior Social Media Manager (Content & Strategy)
Qualys is looking for a passionate, hands-on Senior Social Media Manager to join our Communications team. This role owns content, strategy and execution—from shaping Qualys’ social voice to creating compelling, original content that drives engagement, brand credibility, and business impact.
You are a creative thinker, strong writer, and visual storyteller who understands how social media builds trust, shapes perception, and supports growth—especially in a B2B technology and cybersecurity environment. You will lead social strategy while also rolling up your sleeves to produce best-in-class content across platforms.
Key Responsibilities
Social Media Strategy & Leadership
- Own and execute a results-driven social media strategy focused on growing followers, increasing engagement, storytelling and strengthening Qualys’ brand reputation.
- Lead creative ideation and define best practices to deliver innovative, high-impact social content.
- Provide thought leadership and guidance on social media trends, KPIs, and platform best practices across the organization.
- Manage a dynamic social media calendar aligned to marketing campaigns, product launches, events, and executive visibility.
Content Creation & Storytelling
- Create original, platform-native content—including copy, graphics, photography, and video—that is distinctly Qualys.
- Produce real-time and live social content during events, webinars, conferences, and key announcements.
- Collaborate closely with the Qualys creative team to ensure visual excellence and a consistent brand voice.
- Adapt content for multiple digital channels while understanding what performs best on each platform.
Campaign & Program Support
- Support integrated marketing campaigns by leveraging social channels to amplify content, drive engagement, and support pipeline goals.
- Manage the social employee advocacy program, including launching and operating Bambu, training employees, and scaling participation
- Track and analyze social performance metrics, translating insights into actionable recommendations.
Qualifications & Experience
- 7+ years of hands-on social media experience at a technology company; cybersecurity experience strongly preferred.
- Work samples required
- Proven experience developing and executing enterprise-level social media strategies.
- Strong portfolio demonstrating content creation across video, photography, and social-first visuals.
- Exceptional writing and copy-editing skills, with fluency in AP style and strong attention to detail.
- Deep understanding of social platforms including LinkedIn, X (Twitter), Instagram, Facebook, and YouTube.
- Experience using social media and advocacy tools such as Sprout Social and Bambu.
- Proficiency with content creation tools such as Canva and industry-standard photo/video editing software.
- Strong organizational skills and ability to manage multiple projects in a fast-paced, collaborative environment.
- Demonstrated ability to analyze metrics, identify trends, and optimize performance.
- Hybrid role - 3 days in Foster City office
What Success Looks Like
- Qualys’ social presence is consistent, engaging, and differentiated
- Follower growth and engagement steadily increase across priority platforms
- Social media becomes a trusted channel for thought leadership, storytelling, and brand advocacy
- Employees actively participate in social advocacy and amplify Qualys’ voice
Work samples and links must be included with your application
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The salary range for this position is $135,000 - $145,000 per year. Final compensation will be determined based on several factors, including but not limited to skills, relevant experience, and work location. Please note this range reflects base salary and does not include incentive compensation or potential equity grants. We also offer a comprehensive and highly competitive benefits package.
Qualys is an Equal Opportunity Employer, please see our EEO policy.