Senior Social Media Manager

We are currently looking for a Senior Social Media Manager to lead Murad’s social media strategy and day-to-day execution across key platforms. This role will partner closely with our in-house Creative team and external agency partners to deliver high-quality, platform-first content, while collaborating cross-functionally with Influencer, PR, Community, and Digital teams. The ideal candidate is both strategic and hands-on, with a strong understanding of social performance, creative storytelling, and the evolving social landscape.

The Senior Social Media Manager is responsible for leading Murad’s social media strategy and day-to-day execution across Instagram, TikTok, YouTube, and emerging platforms. This role owns channel planning, publishing, performance analysis, and optimization, and plays a key role in shaping how Murad shows up across social touch points.

In this phase, the Senior Social Media Manager will work closely with Murad’s in-house Creative team and manage external social agency partners to deliver platform-first, performance-driven content. This role partners cross-functionally with Influencer, PR, Community, Brand, and Digital teams to ensure alignment and consistency across messaging and execution.

Key Responsibilities

Social Strategy & Execution

• Own the social media strategy and editorial calendar across priority platforms
• Lead day-to-day publishing, channel optimization, and platform hygiene
• Translate brand priorities into platform-relevant storytelling and content plans
• Identify and act on emerging platform trends and cultural moments
• Creative & Agency Partnership
• Partner closely with the in-house Creative team to brief, review, and deliver social-first content
• Manage day-to-day relationships with social agency partners, including briefing, feedback, timelines, and deliverables
• Ensure all content aligns with brand voice, platform strategy, and performance insights

Performance & Optimization

• Track and analyze performance across channels, identifying insights and optimization opportunities
• Develop and execute test-and-learn frameworks for content formats, hooks, cadence, and creative approaches
• Use analytics and listening tools (including Meltwater or similar) to inform strategy and reporting

Cross-Functional Collaboration

• Partner with Influencer Relations to amplify paid and earned creator content
• Work closely with the community to align the publishing strategy with conversation, engagement, and sentiment
• Collaborate with PR, Brand, and Digital teams to support integrated campaigns and launches

Skills & Experience

• 4–6 years of social media experience within beauty, wellness, lifestyle, or consumer brands
• Deep understanding of TikTok, Instagram, and YouTube behaviors, formats, and analytics
• Strong writing and storytelling skills, with the ability to brief and direct creative teams
• Experience managing creative partners or agencies
• Comfortable operating in fast-paced environments with frequent launches
• Experience using social analytics and listening tools (Meltwater or similar)
• Strategic thinker with strong organizational and communication skills

WHAT WE OFFER:

• Unlimited Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program
• Annual Bonus

The expected base salary for this position is $115,000 to $130,000. The exact base salary is determined by various factors, including experience, skills, education, geographic location, and budget. In addition to base salary, Murad offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

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