Senior Social Media Associate
Job Description
About CoStar Group:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
Homes.com Overview:
Homes.com is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years' experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand that is redefining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. Already one of the fastest growing real estate portals in the industry, we are driven to be #1.
Description:
The Senior Social Media Associate is a critical part of the Homes.com marketing team’s media group. We are currently seeking a Senior Social Media Associate to join our Homes.com Marketing team based in Richmond, VA.
This role will own organic social media strategy, content development, and day-to-day channel execution across priority platforms to build national brand awareness and drive meaningful community engagement for Homes.com. The ideal candidate brings strong creativity, platform expertise, and storytelling ability to bring our brand voice and value proposition to life across social.
In partnership with cross-discipline marketing leaders and external partners, this role will help scale content programs, strengthen community engagement, support employee advocacy efforts, and ensure Homes.com’s social presence reflects the differentiated value we deliver to buyers, sellers, agents, and builders. While the primary focus is organic social, this role may also support paid social initiatives from time to time, ensuring seamless alignment across our social ecosystem and maximizing impact.
Core Responsibilities:
Content Creation and Strategy
- Develop and create compelling content for Homes.com’s social media platforms, including Facebook, LinkedIn, Instagram, Reddit, TikTok and YouTube.
- Bring ideas to life quickly with a nimble, real-time mindset, creating reactive content that taps into cultural moments, social trends, and platform-native behaviors.
- Building and fully owning strategy for organic social with oversight from the Senior Social Media Lead.
- Work cross-functionally with members of the marketing (Media, Social, Product) and in-house creative team to ensure best practice is being applied to content developed for social channels.
- Collaborate with the creative team to develop visual and multimedia assets.
- Create content calendars and ensure timely publication of posts.
- Continuously monitor, measure, and optimize content performance, and socialize results with broader marketing team
- Keep current on real estate and market trends and their impact on buyers, sellers, and agents of real estate.
- Stay abreast of competitive landscape and industry benchmarks to continually refine and elevate our digital media approach.
Community Management
- Monitor, listen to, and engage with our social media communities across platforms.
- Develop strategies to build and nurture our online audience.
- Respond to community inquiries, comments, and feedback in a timely and professional manner.
- Connect community members with customer service for product or service-related questions or concerns.
- Provide insights on community engagement metrics.
Employee Advocacy
- Implement employee advocacy programs to increase brand awareness.
- Support employees in social media best practices, guidelines, and policies.
- Monitor and measure the effectiveness of employee advocacy programs, providing insights and recommendations for optimization.
- Collaborate with internal teams to align advocacy initiatives with overall corporate marketing and business goals.
- Minimize brand risk by ensuring compliance with social media policies and guidelines.
Basic Qualifications:
- Bachelor's degree required in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field, from an accredited, not-for-profit, in-person college/university
- 5+ years of proven experience in creating and publishing content to LinkedIn, Instagram, and Facebook.
- 2+ years of experience with Sprout Social or similar social media management tools.
- 2+ years of experience with design, photography, video, and/or copywriting for social media.
- Strong attention to detail while maintaining an understanding of broader business goals
- Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills.
Preferred Qualifications:
- Experience creating and developing engaging social content tailored to platform best practices, audience insights, and brand voice.
- Strategic mindset, experience fully owning and building strategy for organic social.
- Proven experience growing and managing online communities, with a focus on driving engagement, moderating discussions, and identifying opportunities to amplify brand sentiment.
- Experience building and executing boosted social posts across Facebook Business Manager and LinkedIn Business Manager
- Experience with SproutSocial, Sprout Social Influencer Marketing, Meta, LinkedIn, Reddit, YouTube, and TikTok a plus
- Experience with Asana and/or Canva a plus
- Experience with Microsoft Outlook, Teams, Word, Powerpoint, and Excel a plus
- Demonstrated analytical skills and ability to implement data-driven decisions
- Excellent communication and project management skills.
What’s in it for you?:
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing