Senior Retail Trade Manager

Who We’re Looking For -  Reporting to the Vice President, Retail, MANSCAPED® is seeking an experienced Senior Retail Trade Manager to own the in-store strategy and execution that converts brand investment into retail growth. The Senior Trade Marketing Manager serves as a critical link between sales and marketing, ensuring seamless collaboration to maximize in-store effectiveness and optimize our resources and investments. This role is responsible for integrating retail, marketing, and creative functions. You will work closely with cross-functional teams to build consensus, identify new opportunities, and leverage creative and marketing assets to drive incremental retail growth. 
  

The MANSCAPED® Way - At MANSCAPED®, what we do matters – but how we do it matters more. We take ownership of our work, showing up with accountability and a commitment to quality at every level. We work as one team, guided by a belief to unite, never divide, and to lead with empathy in how we support and challenge one another. The best ideas win, and they come from keeping our egos in check and our standards high. We stay humble, open to learning, and willing to grow. We bring fun to the journey, because great work shouldn’t come at the expense of enjoying what you do. We stay nimble and innovative, always looking for smarter and better ways to get things done. Ball work is honest work, and that mindset shows up in everything we do, including our proud partnership with the Testicular Cancer Society and our commitment to raising awareness of the ball-busting disease.

Responsibilities  

• Orchestrate the seasonal and product launch Go-to-Market calendars, ensuring all marketing initiatives are synchronized with retail reset windows with retail partners including but not limited to Target, Walmart, and Best Buy 

• Act as the primary marketing liaison for key retail accounts, pitching bespoke promotional programs and Go-to-Market / Trade Marketing plans that align MANSCAPED’s goals with the retailer’s specific category objectives 

• Collaboration with the Retail Fixture Team to represent the retailers’ needs in the design, production, and placement of high-impact Point-of-Sale (POS) displays and signage, ensuring the brand’s premium identity is maintained through rigorous retail audits and field team coordination while integrating stories with the internal Marketing team 

• Collaborate with the retail account teams to analyze sell-through data and ROI on trade spend to design high-conversion promotional mechanics, adjusting tactics in real-time to maximize incremental sales growth 

• Serve as the "connective tissue" between Sales, Brand Creative, and Operations to ensure product messaging is consistent and supply chain readiness supports all retail marketing activations 

• Partner with internal Retail Digital Media team to develop and execute omnichannel strategies (e.g., Roundel, Walmart Connect), bridging the gap between digital discovery and physical in-store conversion 

• Collaborate with the internal Marketing team to manage the trade marketing budget with high accountability, allocating resources across different channels to ensure the highest impact for every dollar spent on in-store activation 

• Partner with Marketing and Creative teams to own the end-to-end digital retail experience from optimizing Product Description Pages (PDPs) on Target.com, Walmart.com, and similar platforms, to managing New Product Innovation (NPI) launches that create a seamless, cohesive omnichannel path to purchase 

• Direct the full lifecycle of industry trade shows and retail partner conferences (e.g., CES, retail summits), managing everything from booth design and logistics to lead generation and post-event ROI analysis 

• Design comprehensive product training programs and educational toolkits for retailer field teams and in-store associates, ensuring they are empowered to communicate MANSCAPED®’s unique value propositions and technical features effectively 

• Launch and manage "Staff Advocacy" initiatives, such as incentive programs or digital training modules, to increase "share of mind" among store employees and ensure MANSCAPED® is their top-recommended brand 

• Serve as the primary intelligence loop between the retail floor and Manscaped marketing, partnering with Retail Analytics to monitor competitor activity and emerging trends while translating field observations and trade show insights into actionable improvements for future GTM plans, product launches, and marketing assets   

• Other duties as needed 

Qualifications:   

• Strong background in marketing, retail, and visual merchandising, with proven expertise in Go-to-Market strategies and execution 

• A deep understanding of retailers (Target, Walmart, Best Buy) and consumer behavior  

• 6+ years of experience in trade marketing or retail marketing, with demonstrated ownership of Go-to-Market planning and execution across major mass or consumer electronics retailers 

• Proven ability to manage retail account relationships, including building and pitching tailored promotional programs and trade marketing plans that balance brand objectives with retailer category goals 

• Hands-on experience with in-store marketing, including POS display development, visual merchandising, planogram compliance, and retail audit processes  

• Strong analytical and commercial acumen, with the ability to interpret sell-through data, evaluate trade spend ROI, and translate findings into high-conversion promotional strategies and real-time optimizations