Senior Product Marketing Manager

As a Senior Product Marketing Manager at Wooga, you will be part of the Player Experience Department and report to the Lead Product Marketing Manager.
You will work in a cross-functional team and closely with the Product Team to develop and execute multi-channel marketing campaigns that align with our LiveOps and feature releases, contributing to the overall product marketing strategy for our biggest title, June’s Journey.

You understand the importance of delivering relevant player experiences and marketing materials that drive engagement and monetization. In this role, you will lead multi-channel and e-commerce lifecycle campaigns, manage cross-team alignment, and develop business proposals that positively impact both product and marketing KPIs.
A key part of your mission will be to shape and evolve our D2C (Direct-to-Consumer) strategy, serving as a strategic partner to LiveOps by proposing sales campaigns, enhancing the player purchase journey, and driving long-term communication and promotion strategies to grow our D2C channels. 

About the role

• Plan, coordinate, and guide marketing campaigns across various channels, ensuring alignment with LiveOps/Monetization, feature releases, and D2C activations.
• Develop and optimize e-commerce lifecycle strategies, including sales, promotions, and CRM-driven initiatives, for our direct-to-consumer (D2C) channels.
• Brief and manage content production, ensuring quality and consistency across in-game and marketing channels.
• Own the marketing budget for your area of responsibility and assess campaign performance against business goals and KPIs.
• Create documentation, reports, and post-mortems to share results and learnings.
• Apply player insights and behavioral data to inform campaign strategy and improve the D2C experience.
• Contribute to the development of product marketing, player-facing communication, and D2C growth strategies.
• Identify opportunities to enhance collaboration, processes, and roadmap planning among the Product, LiveOps, and Publishing teams.
• Work effectively in a cross-functional environment (including product managers, CRM managers, LiveOps & Monetization, community, social media, creative production and external partners) to ensure a cohesive user experience and maximize player satisfaction.
• Stay up-to-date with industry trends, e-commerce best practices, and new technologies, bringing forward ideas to elevate our marketing approach.
• Champion a player-first mindset across teams to improve the marketability and commercial success of game features, LiveOps events, and D2C initiatives.

About you

• Relevant working experience in Product Marketing or E-commerce Marketing, ideally on a live mobile product or app.
• Strong understanding of mobile game marketing and D2C strategies, including player lifecycle management, retention, monetization, and conversion optimization.
• Experience with webstores, CRM, or e-commerce platforms is a strong plus.
• Analytical mindset with the ability to translate player and business data into actionable marketing decisions.
• Strong project management skills — you can manage multiple initiatives simultaneously while keeping stakeholders aligned and motivated.
• Excellent communication and collaboration skills, with the ability to influence cross-functional teams and external partners.
• Strategic thinker with a passion for finding opportunities to improve player experience, drive revenue, and strengthen product-market fit.
• Interest in mobile gaming and eagerness to stay current with market and e-commerce trends.