Senior Product Marketing Manager

Are you looking to have an impact on the daily life of millions of entrepreneurs in France (and tomorrow in Europe)?

Are you looking for a work environment that values trust, proactivity, and autonomy?

Are our Engineering principles aligned with your vision?

Then Pennylane is the right place for you !

We aim to become the most beloved financial Operating System of French SMEs and Accounting Firms (and soon, European ones).

We help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business.

Pennylane is one of the fastest growing Fintechs in France (and soon to be in Europe!)

In 5 years of existence, we’ve managed to :

💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants

💰 Raise a total of €225 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more...

👨‍👩‍👧‍👦 Grow from 7 cofounders to 800 happy Pennylaners : we’re now recognized as one of the greatest places to work in France (and also remotely), with a 4.6/5 rating on Glassdoor.

🌍 Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe

🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings

🚀 Already more than 500,000 small and medium-sized enterprises (SMEs) and over 5000 accounting firms use Pennylane in France!

At the core of Pennylane’s ambition to become the all-in-one financial hub for SMEs, the Financial Services track is scaling fast - launching new Pro Account features that are critical to our clients' success, and transforming how they manage payments, cash-in, employee expenses, short-term financing.

To maximize adoption, revenue and business impact, we’re looking for a Senior Product Marketing Manager who will own and orchestrate full-funnel GTM, feature activation and internal teams enablement for our Financial Services track.

You’ll partner closely with:

- Product Managers and Product Designers to scope launches, positioning and learning loops.

- Data for measurement and experiment read‑outs.

- Brand for narrative coherence and asset quality.

- Sales, Marketing, CS, Education to make every team “go‑to‑market ready”.

- You’ll join the Pennylane PMM team: access to peer reviews and a community of practice to learn, share and scale.

- You’ll report to the Financial Services Group PMM (Déborah).

- Own and orchestrate all GTM activities for feature launches (from scoping, stakeholder mapping, planning, execution to post-launch feedback and iteration).

- Scale enablement and drive cross-team alignement: create playbooks, battlecards, pitch decks and training programs that make every customer-facing team “go-to-market ready”, ensuring everyone knows what to pitch, to whom and how.

- Ensure every launch translates into measurable adoption and revenue, with full-funnel tracking (acquisition ➔ activation ➔ adoption) and systematic feedback loop.

- Challenge and improve existing GTM playbooks to fit a fast‑scaling Financial Services track.

Identify, analyze and solve blockers to adoption and revenue (acquisition friction, activation gaps, messaging issues, etc.).

- You’ll learn everything about our company, our teams and our vision.

- You’ll familiarize yourself with our Financial Services track, product, personas and GTM process.

- You’ll get a very deep knowledge of our Product organization, methods and culture.

- You’ll have significant impact on the launch of at least 2 new launches.

- You'll be able to "shape the way we work", by identifying gaps in current go-to-market strategies, process improvement opportunities and being driven by an "ROI-approach".

- You’ll start leveraging users and market insights to influence the Product roadmap and prioritization.

- You’ll foster evangelization of the Product Marketing function all across the organization.

- You’ll have built solid processes enabling optimal feature launches and maximizing value of user research.

- You’ll be the go-to person to efficiently support and enable the Sales, Growth & CS teams on your scope: every launch is “plug-and-play” for our stakeholders.

- You’ll leverage an extensive market understanding to influence our product strategy.

- You’ll put user engagement, feature adoption and utilization at the core of the Product manager’s concerns.

- Strong experiences in Product Marketing and GTM execution for complex launches (ideally in B2B SaaS / Fintech).

- Ownership: you lead autonomously, challenge assumptions and align cross-functional stakeholders in a fast‑changing environment.

- Storytelling: you turn technical features into compelling, segment‑specific narratives and pitches.

- Business & results‑oriented: you focus on what drives adoption, revenue and measurable impact with defined success metrics.

- Fluent in French and English (written and spoken).

- You’ll be at the heart of Pennylane’s growth engine for Financial Services.

- You’ll have ownership, impact and a unique opportunity to shape how GTM and enablement are done for a company scaling fast in a complex industry.

- You’ll join a team where PMM is seen as a business driver, not just a “message-maker”.