Senior Product Marketing Manager - Interventional Cardiology (PCI Navigator Launch)

We are seeking a highly experienced and strategic Senior Product Marketing Manager to lead the go-to-market strategy for our newest breakthrough product: PCI Navigator. This critical role is focused on driving adoption and commercial success and positioning PCI Navigator as the essential AI-driven planning tool for interventional cardiologists performing Percutaneous Coronary Intervention (PCI).

PCI Navigator is an integrated, AI-driven pre-procedural planning tool that provides interventional cardiologists with a patient-specific 3D model—detailing anatomy, plaque composition, and lesion-specific physiology—to optimize potential stent placement before the patient enters the cath lab.

Key Responsibilities:

Go-to-Market Strategy & Execution:

• Launch Leadership: Define and execute a robust, scalable launch strategy for PCI Navigator working closely with sales, clinical, and regulatory teams.
• Market Intelligence: Conduct in-depth market analysis to understand local cardiology practice patterns, workflows and collaboration with other specialties to facilitate pre-procedure planning for PCI.
• Messaging & Positioning: Develop compelling, evidence-based product positioning and messaging tailored for interventional cardiologists, cath lab staff and hospital administrators.
• Sales Enablement: Create and deliver high-impact sales tools, training materials, and collateral (presentations, case studies, white papers, ROI calculators) that clearly articulate the clinical and economic value of PCI Navigator.
• Clinical Communication: Work closely with the Clinical Affairs team to translate complex clinical data, including insights from studies like NAVIGATE-PCI, into clear marketing claims and educational content.
• Success Metrics: Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.

Cross-Functional Collaboration:

• Product Input: Act as the voice of the customer to the Product Management and R&D teams, influencing the product roadmap based on market needs, regulatory requirements, and customer feedback.
• Medical/Regulatory/Legal (MRL) Review: Oversee the MRL review process for all marketing materials to ensure compliance with local regulations.
• Thought Leadership: Partner with key opinion leaders (KOLs) and clinical champions in Interventional Cardiology to drive awareness and adoption.
  
  

Skills Needed:

• Proven ability to establish/set marketing strategy and drive execution.
• Critical and analytical thinking to solve business challenges.
• Self-motivated, flexible, and entrepreneurial
• Excellent presentation, written, and verbal communication skills.
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.

Educational Requirements & Work Experience:

• Bachelor's Degree in a related field, preferably business or science.
• Minimum of 5 years with a Bachelor’s degree, or 3 years with a Master’s degree, of relevant experience in marketing or market development.
• Previous medical device, life science, or healthcare commercial marketing experience, including developing and launching marketing initiatives and campaigns to drive adoption.
• Proven success launching and commercializing a new product or platform and launching marketing initiatives in the healthcare space to drive business results.
• Experience in cardiology preferred
• Field sales or field marketing experience preferred
• Experience working with Interventional Cardiologist, Imaging Cardiologists/Radiologist, General Cardiologist and CV line Administrators.
• Ability to travel (up to 30%) to support launches, conferences, and regional team meetings.
  
  

This position has an estimated base salary of $150,000 - $190,000 and bonus.