Senior Product Marketing Manager, Fertility & Family Building

Maven is looking for a Senior Product Marketing Manager, Fertility & Family Building who will be at the forefront of shaping how our fertility and family-building solutions resonate with our customers and the market. Reporting into the Director of Product Marketing, you will own the end-to-end strategy for messaging, positioning, and go-to-market execution for Maven’s Fertility & Family Building and payments product lines, including Maven’s leading carve-out fertility solution. This is a high-impact, cross-functional role that sits at the intersection of Marketing, Product Management, Sales, and Customer Success.

As a Senior Product Marketing Manager, Fertility & Family Building at Maven, you will:

• Develop clear, memorable, and differentiated product messaging for Maven’s Fertility & Family Building solutions that resonates with target audiences, including employers and health plans.
• Create original storytelling that builds urgency in the fertility and family-building category, highlights Maven’s clinically managed approach, and connects buyers to the life-changing family journeys Maven supports.
• Define market segments and personas, and develop value propositions that resonate with these audiences.
• Create sales materials (e.g., pitch decks, one-pagers, FAQs) to enable GTM teams to effectively communicate product value.
• Train commercial teams on product positioning, messaging, and updates.
• Partner with Product Management, Marketing, Communications, and Sales to lead go-to-market planning and execution for new product launches, features, and campaigns.
• Partner with Maven’s Clinical & Research teams to demonstrate how Maven’s evidence-based programming leads to healthier outcomes and cost savings for employers and health plans.
• Partner with Sales to gather feedback on positioning and refine strategies based on market response.
• Partner with Customer Success to develop case studies, testimonials, and success stories.
• Partner with Maven Product Marketing Research & Intelligence to regularly analyze and report on market trends and competitive movements within fertility and family benefits.

We’re looking for you to bring:

• 8+ years of experience in Product Marketing, 3+ years of experience within healthcare, fertility, or benefits 
• B2B go-to-market experience—within healthcare, fertility, or benefits preferred. 
• Creative storytelling skills—the ability to quickly connect with an audience and distill complex concepts into simple, intuitive, and compelling narratives.
• Ability to quickly learn a complex product and synthesize that into simple, high value messaging for commercial teams and the market. 
• Commercial mindset and high energy to win new business.

The base salary range for this role is $160,000 - $180,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Maven embraces a flexible and inclusive work environment. This role is fully remote and open to candidates located within the United States. Maven is committed to supporting remote team members with the tools and collaborative culture needed to thrive regardless of location. This policy reflects our belief that great work can happen anywhere and that flexibility enables our team to do their best work.