About the job
Brand owner for Sanofi CV portfolio, including new product launches (2027 onwards)
Lead end to end Brand strategic planning, campaign execution, investment, budget and performance management
Leading Brand teams, upholding seamless collaboration across marketing, medical, market access, sales force, KAM, GTMC (commercial excellence), EBI, Finance, Supply, Regulatory and key functions
Build up and maintain effective partnerships with external stakeholders, KOLs, KDMs, medical societies, government bodies, and experts
Key Accountabilities
Brand vision, strategic priorities, Campaign design and execution
Brand strategic planning including annual brand plans, and 3-5 years long-range plans
Brand Performance management by effective annual OKR and sales objectives, quarterly and monthly phasing, aligning with sales target setting, financial and supply forecasting, under close monitoring of achievement/growth impact, against market/competition
Campaign-anchored Customer (omnichannel) engagement strategy including Customer segmentation (potential, adoption ladder) and targeting, Channels (field force, events, public and digital channels) deployment and Content activation
Lead New Product Launch (6 months prior approval) end-to-end panning and execution, securing best-in-class launch process, capabilities, and impact
Lead Marketing and Medical-driven initiatives including Medical Societies collaborations, international KOL and congresses, lecture tours, symposiums and other strategic initiatives; while Orchestrate Commercial-driven execution; all fully in line with Brand priorities; working seamlessly with Sales Force, Medical, KAM, Medical Access
Brand Content strategy reflecting Brand vision, narrative (storyline), and key messages, through effective promotional materials (design, approvals, dissemination)
Brand Pricing strategy and central management, at reimbursement, hospital and cross-channel levels, in collaboration with Market Access, KAM, and Commercial teams
Brand Budget (A&P) management including effective resource allocation, with concrete investment objectives, measurable KPI, and impact monitoring
Build up and maintain effective Partnerships with External Stakeholders, KOLs, KDMs, medical societies, government bodies, and experts
Sales Force Capabilities upskilling by regular trainings, POA, certification
Build up and maintain effective partnerships with external stakeholders, KOLs, KDMs, medical societies, government bodies, and experts
Market, Policy and Competition Insights, integrating industry and media news, market research, in-field and ross-team feedback, anticipating and looping back to Brand strategic and executional decision-making
Regular, proactive Field Visits, keeping in touch with market, competition, customers and field force teams
Ensure day-to-day Operational management of the portfolio e.g., customer complaints and enquiries, pricing and packaging changes and supply of sample packs
Take up other Duties as assigned by Management
Fully uphold company EBI compliance standards in all tasks, operations and deliverables
About you
Education
B. Sc. Degree or above
Experience & Knowledge
At least 5+ years’ experience working in Sales or Marketing position in major Pharmaceutical Company
Successful experience in New Product Launches is a major plus, while in Cardiovascular (primary or specialty CV) / Chronic Diseases is a plus
Core Competencies/Skills
Strategic, big picture, ‘Brand Owner’ mindset
Growth mindset, strong Learning agility
Impact-oriented, relentless in driving desired Results
Customer-centric, Value-creating, Pragmatic approach
Superb Interpersonal, Communication skills
Leadership of diverse, high-performing teams
Self-starter, Entrepreneurial spirit
High sense of Accountability
English and Chinese Mandarin fluency
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Our Values
Aim Higher: Focus on what matters, set high standards and move with urgency to deliver at speed. Learn from setbacks to achieve tomorrow’s breakthroughs.
Act for Patients: Improving patients’ lives drives everything we do, every day. We aim for simplicity and partner with others to go faster and further for patients. We eliminate barriers to access.
Be Bold: Take thoughtful risks, seize opportunities and think beyond what’s possible to accelerate our science and drive compelling growth.
Lead Together: Build trust and collaborate openly on our shared goals, celebrate collective wins and foster a sense of belonging.
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!