Senior Product Manager, Core CRM Platform

Job Description Summary:

About the Role

The Senior Product Manager for the Core CRM Platform owns the foundation that enables our sales teams to operate with connected data, consistent workflows, and reliable insights. You’ll be responsible for shaping a platform that is stable, scalable, and flexible to support high-quality execution across retail and foodservice teams.

Your work will focus on evolving the CRM to deliver a connected, intuitive seller experience; aligning workflows, data, and integrations that power how sales teams plan, execute, and sell. You’ll partner closely with sales teams, engineering, and data teams to modernize how information moves through the system, strengthen data quality, and transform the CRM configuration model to power a modern sales experience across teams.

This role is ideal for someone who enjoys transformative platform product management, clarifying the essential capabilities, simplifying the ecosystem, and shaping the CRM as a connection point that enables great sales experiences. You will help position the CRM platform as a catalyst for better planning, execution, and decision making across the organization.

Responsibilities

Platform Product Ownership & Strategy

• Own the vision, outcomes, and roadmap for the Core CRM Platform that underpins sales execution across retail and foodservice teams

• Define the most important platform problems to solve, balancing stability, scalability, and flexibility

• Establish clear success metrics tied to platform reliability, data quality, adoption, and downstream experience enablement

• Build new pathways to utilize the CRM to drive new sales experiences

Discovery & Delivery

• Lead discovery through system analysis, partner input, data review, and experimentation to identify the highest-leverage platform improvements

• Translate insight into a clear, prioritized roadmap and well-defined product requirements

• Partner closely with engineering to deliver platform capabilities that are robust, extensible, and aligned to long-term architecture goals

• Use performance data and feedback to guide iteration, reduce friction, and improve platform health over time

Platform Enablement & Integration

• Improve the architecture, data flows, and integrations that power the sales experience

• Strengthen data quality, consistency, and accessibility across systems

• Define a configuration model that supports different sales motions and teams without introducing unnecessary complexity

• Ensure the platform enables downstream product teams to build high-quality sales experiences efficiently

Collaboration & Influence

• Align with sales, engineering, data, and adjacent product teams on priorities, dependencies, and shared outcomes

• Communicate platform trade-offs and decisions with clarity, especially where stability, speed, and flexibility must be balanced

• Contribute to a culture of learning, accountability, and continuous improvement within the product organization

Key Qualifications

• 5+ years in product management or related fields (engineering, design, data, research)

• Education: Bachelor’s degree or equivalent practical experience • Demonstrated success shaping and shipping digital products that meet user needs and deliver business impact

• Proficiency in modern discovery and delivery practices

• Strong analytical thinking, with comfort using data and experimentation in decision making

• Clear, compelling communication across technical and non-technical audiences

• Ability to balance multiple priorities and make thoughtful trade-offs in complex environments

Preferred Qualifications

• Experience building or managing platform products that serve multiple teams or business units

• Familiarity with CRM systems or customer-data platforms (any technology stack)

• Exposure to integration design, data modeling, or workflow orchestration

Skills

• Product Thinking - Connects user needs, business context, and technology into clear direction.

• Customer Insight - Builds deep understanding of behaviors and workflows; translates insight into opportunities.

• Analytical Judgment - Defines success metrics, uses data to focus the team, and applies experimentation to validate decisions.

• Influence & Communication - Brings clarity to ambiguity and guides alignment across teams.

• Execution Excellence - Balances long-term direction with near-term delivery; ensures quality, speed, and reliability.

• Learning Mindset - Adapts to new information; embraces iteration and continuous improvement.

• Collaborative Leadership - Builds strong partnerships with engineering, design, data, and operations; fosters inclusive teamwork.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Agile Methodology, Application Development, Business Processes, Business Value Creation, Change Management, Influencing, Microsoft Azure, Microsoft Office, Negotiation, Process Improvement Plans, Risk Mitigation Strategies, Software Development, Software Development Life Cycle (SDLC), Strategic IT, Vendor Management, Waterfall Model

Pay Range:

United States of America: $167,000 - $187,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

May 9, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.