Senior Performance Marketer (FT, remote)

🧑‍🍳 About yhangry

Yhangry is a chef marketplace helping customers easily book private chefs for various occasions such as birthdays, hen parties, or weekly meal preparation. We have built the UK's largest community of 3000+ chefs and have just launched in the US.

🚀 About the Role

We are looking for a full-funnel Growth Lead who can scale yhangry’s demand side (meaning people looking for private chefs) by improving performance marketing, building high-performing creative, and unlocking new channels that consistently deliver profitable bookings.

You are not (only) a Google Ads operator. You are a performance-driven growth builder who owns the entire acquisition engine: traffic, creative, landing page conversion, tracking, and unit economics.

Your mission: discover and scale the winning acquisition model that increases our ROAS and profitably 10x’s bookings in the UK and the US.

📮 APPLY HERE: https://yhangry.typeform.com/to/tC1xgQEG\

If you don’t apply via the Typeform, your application won’t be considered

🎯 What You’ll Own

1️⃣ Full Paid Acquisition Ownership

• Scale UK Google Ads while improving ROAS, and unlock new high-volume channels
• Build and run a structured testing roadmap across Meta Ads, TikTok, YouTube, Pinterest etc.
• Implement aggressive test-and-learn cycles to increase ROI
• Launch campaigns in new geos as we expand globally

2️⃣ Creative Production and Iteration

• Build a repeatable creative machine
• Script, brief, test, and iterate UGC / chef-led content
• Test 20–30 new creatives per month
• Build performance, creative standards, and a library of winning formats

3️⃣ Conversion Rate Optimisation

• Own landing page testing
• Work with product/design to deploy weekly A/B tests and improve messaging, value prop clarity, pricing transparency etc.

4️⃣ Tracking, Analytics & Attribution

• Own tracking architecture via Google Tag Manager and event setup in GA4
• Ensure reliable conversion tracking, offline lead quality data, and LTV/CAC insights.
• Build dashboards and reporting automation in e.g. Looker Studio.
• Contribute to attribution discussions across Meta, Google, SEO, LLMO, affiliates, influencers, etc.

🧩 Who You Are

You are not just a channel manager — you are a growth hunter.

You are obsessed with answering the question: “What is the winning acquisition model that takes this business from good to category-defining?”

You get energy from:

• Running experiments that challenge assumptions
• Finding breakthrough ROAS, not incremental gains
• Turning complex data into insight and profit
• Owning performance fully: from first click to revenue

✔ Requirements (Must Have)

• 5+ years of hands-on experience in Google Ads
• Scaled ad spend to $200k+ per month across multiple channels
• Demonstrated 3-5x ROAS improvements
• Proven success in B2C marketplaces or local services (Airbnb, DoorDash/Deliveroo, Thumbtack, Bark, Upwork, Shef, etc.)
• Deep knowledge of Google, Meta, TikTok fundamentals
• Experience with creative testing frameworks
• High technical rigor in tracking, attribution, and analytics
• Deep technical capability with GA4, Google Tag Manager, dashboarding e.g. Looker Studio, conversion tracking & feed setup

➕ Bonus Points

• Technical background, e.g. computer science, engineering
• Server-side tagging, call tracking, enhanced conversions
• LTV/CAC cohort models
• SQL, BigQuery
• AI ads, UGC creator workflows, AI-generated creative (Midjourney, Runway, ChatGPT)
• UGC production management

Hiring Process

• Fit interview
• Deep technical interview
• Case study assignment + follow-up interview
• Founder final conversation