Senior Partner Marketing Manager

About the Role

Tebra is seeking a top-tier Senior Partner Marketing Manager to join our Customer and Partner Marketing team. The ideal candidate will help drive the strategy for Tebra’s partner programs, administer Tebra’s partner portal, craft partner enablement resources, as well as manage day-to-day operations and partner relationships. This role will work closely with cross-functional teams to maintain an engaging and valuable experience for Tebra’s referral and integration partners.

Your Area of Focus

Our Senior Partner Marketing Manager will play a pivotal role in developing and executing strategic programs and co-marketing campaigns with Tebra’s key partners. This person will lead the way in creating go-to-market strategies that enhance brand visibility, increase partner engagement, and generate measurable results. With a strong background in partnership management and marketing, a knack for relationship building, and a metrics-driven mindset, this person will ensure that our partner programs drive value for both Tebra and our collaborators.

You will focus on key partner engagements, including:

• Partnership Strategy Development: Identify and nurture strategic alliances that align with Tebra’s goals, focusing on partnership growth and long-term value.
• Partner Enablement Resources: Map out and manage our partners’ key lifecycle touchpoints to ensure that partners are enabled on Tebra products and resources from the start.
• Campaign Execution: Plan, manage, and execute joint marketing campaigns, including email marketing, webinars, content collaborations, and events.
• Go-to-Market Strategy: Develop and implement go-to-market strategies that create brand alignment with partners and drive joint business growth.
• Performance Analysis: Track and analyze campaign performance, providing insights and recommendations to optimize future initiatives.
• Relationship Building: Cultivate strong, mutually beneficial relationships with partner stakeholders, facilitating collaboration and ensuring alignment.
• Cross-Functional Coordination: Work closely with Sales, Product, and Marketing teams to maximize the impact of partnership marketing efforts.
• Partner Portal Management: Ensure that Tebra’s partner portal stays up to date with the latest partner enablement resources, in addition to maintaining a key understanding of current partner adoption on the portal to implement workflow enhancements.

Your Key Qualities

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 5+ years of experience in partner marketing, alliance management, or a related role.
• Demonstrated expertise in co-marketing strategies, go-to-market planning, partner program management, and campaign execution.
• Excellent communication and organizational skills.
• Strong analytical skills and familiarity with marketing analytics tools (including Salesforce and Marketo).
• Keen understanding of partner program best practices, and how to create a program that sets partners up for success from the start.
• Exceptional relationship-building and communication skills.
• Strategic thinker with a focus on innovation and data-driven decision-making.
• Experience working cross-functionally to align partner programs with broader company goals and initiatives.
• Self-motivated, with a proactive approach to problem-solving and program management.
• Proficient in co-marketing resource creation, campaign execution, and event planning.
• Passionate about partners and excited to be a champion of providing them with the best experience possible.

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