Senior Partner Marketing Manager

Overview

As a Senior Partner Marketing Manager at AvidXchange, you will own the strategy, execution, and day-to-day performance of top strategic channel partnerships — driving joint go-to-market programs that generate pipeline, accelerate sales cycles, and grow partner-sourced revenue. This is a fast-paced, deadline-driven role that demands equal parts strategic thinking and executional precision. You will manage multiple partners and programs simultaneously, operate against clearly defined quarterly quotas, and be accountable for keeping every initiative on pace — from campaign send dates and event deadlines to referral tracking and opportunity creation. You'll work cross-functionally every day with Sales, Channel Management, BDR, Product Marketing, RevOps, Marketing Ops, Digital, and Creative — and you'll need to show up to each of those relationships with clarity, follow-through, and a bias toward action. You will also serve as a credible, prepared voice to executive leadership on partner performance, pipeline contribution, and forward strategy.

 

What You'll Do

Partner Relationship Management & Joint Marketing Strategy

• Own the marketing relationship with top strategic ERP and accounting system partners, serving as the primary point of contact for partner marketing counterparts

• Build and execute joint marketing strategies aligned to shared pipeline goals — securing partner commitment on campaign tactics, send dates, execution ownership, and follow-up plans

• Ensure joint marketing programs span the full channel mix: email, PR, digital, direct mail, webinars, events, internal rep incentives, and SPIFFs

• Host recurring touchpoints with partner marketing teams to maintain tight alignment on deliverables, timelines, and performance against shared goals

• Build and maintain strong relationships with Channel Management to ensure marketing strategy is coordinated with partner sales activity and referral flow

 

Pipeline, Quota & Forecasting

• Own monthly quota forecasting for each priority partner — reviewing opportunity progression, inputting proposed pacing, and identifying risks before they become gaps

• Monitor MQL-to-opportunity conversion, opportunity progression, deal velocity, and win rates on an ongoing basis

• Develop and communicate proactive action plans when pipeline is trending below pace, making tactical adjustments quickly to protect quarterly targets

• Manage partner referral tracking end-to-end — ensuring referrals are properly tagged in Salesforce, opportunities are correctly assigned, and pipeline attribution is clean and accurate

• Support opportunity creation and assignment in Salesforce in coordination with Channel Management

 

Campaign & Program Execution

• Develop detailed quarterly GTM plans for each priority partner, with a cohesive view of all programs, owners, dates, and KPIs shared with internal stakeholders on a consistent cadence

• Execute integrated partner campaigns that connect digital, BDR outreach, email, direct mail, PR, and sales follow-up into a single coordinated motion — with clear date accountability at every stage

• Manage all program timelines with precision — this is a role where dates are commitments, not targets

• Think strategically about high-value account targeting within partner ecosystems, applying ABM principles to prioritize and pursue large accounts with tailored, multi-touch programs

• Manage regional events and onsite partner training sessions in coordination with the Events team, owning the partner experience and ensuring on-site execution is seamless

 

Sales & Channel Enablement

• Collaborate with Channel Managers and Channel Reps on partner rep enablement, SPIFF program design, and incentive plan development

• Build out partner enablement kits that equip partner reps with the messaging, materials, and tools needed to generate and progress AvidXchange opportunities

• Support the Revenue Enablement team in training and certification buildout for partner-facing content

• Support Sales in direct outreach strategies including list cleaning, list uploads, cadence buildouts via Gong, and ongoing pipeline tracking via PowerBI and Salesforce

• Partner with PR, Digital, Creative, and Sales to deliver cohesive partner product launch strategies — coordinating all workstreams to ensure a unified go-to-market

 

Partner Ecosystem & Marketing Operations

• Manage the partner ecosystem within Mindmatrix — keeping collateral current, training materials accessible, campaigns-in-a-box available, and incentive plans maintained

• Build and manage partner enablement communication strategies using Marketo — including newsletters, SPIFF communications, and partner-direct mailers with ICP targeting

• Be creative and proactive in developing new partner enablement tactics that increase partner rep engagement, referral volume, and deal quality

 

Reporting, Reviews & Executive Communication

• Build and deliver quarterly partner plan reviews for internal stakeholders — presenting program performance, pipeline contribution, budget utilization, and forward strategy in a clear, executive-ready format

• Provide weekly status updates to executive leadership, tying program activity directly to KPIs and quota pacing

• Monitor and report on both performance and developmental goals throughout the year, maintaining visibility into progress and surfacing risks or wins proactively

• Speak confidently and credibly to executive leadership on partner performance, using data to tell a clear story about what's working, what isn't, and what's next

 

Budget Management

• Own the yearly partner marketing budget with disciplined quarterly tracking and spend monitoring

• Ensure every dollar of partner investment is traceable to a specific program, with clear connection to pipeline contribution and quota pacing

 

What We're Looking For

• 5+ years of experience in partner marketing, channel marketing, or a closely related B2B marketing role

• Proven track record managing strategic partnerships and executing joint go-to-market programs with external partners at scale

• Strong quota and forecasting fluency — comfortable owning pipeline targets, tracking pacing, and making fast adjustments when performance gaps emerge

• Highly date-driven and deadline-accountable; able to manage multiple programs, partners, and workstreams simultaneously without dropping details

• Experience managing marketing budgets with accountability for spend efficiency and pipeline contribution

• Proficiency or strong working knowledge of Salesforce, Marketo, PowerBI, Gong, Monday.com, and partner portal platforms such as Mindmatrix

• Demonstrated ability to work cross-functionally across Sales, Channel Management, BDR, Product Marketing, RevOps, Marketing Ops, Digital, and Creative — building trust and driving outcomes across all of them

• Strong executive communication skills — able to prepare and deliver clear, data-backed updates to senior leadership with confidence

• Creative and entrepreneurial approach to partner enablement — always looking for new ways to drive partner engagement, rep motivation, and referral quality

• ABM experience or strong familiarity with account-based targeting strategies within partner ecosystems

• Thrives in a fast-paced, high-output environment where priorities shift quickly and execution excellence is non-negotiable