Manulife

Senior Officer, Customer Engagement & Partnership

Hong Kong Full time

The Senior Officer will support the execution of customer engagement initiatives and partnership programs that enhance loyalty, drive advocacy, and create cross-sell opportunities. This role focuses on operational excellence, partner coordination, and campaign integration to ensure smooth delivery of engagement activities and partnership activations.

The ideal candidate is detail-oriented, proactive, and passionate about creating meaningful customer experiences through strategic collaborations.

Your Responsibilities

  • Assist in managing the partnership onboarding process, ensuring timely documentation, approvals, and activation.
  • Coordinate day-to-day communications with partners and internal teams to maintain alignment and resolve operational issues.
  • Support the execution of partnership activations across marketing campaigns, digital journeys, and customer programs.
  • Monitor and track partnership performance metrics (engagement, conversion, retention) and prepare regular reports for the Manager.
  • Collaborate with internal stakeholders to ensure seamless integration of partnerships into campaigns and journeys.
  • Help develop customer engagement initiatives that encourage program participation, digital adoption, and loyalty.
  • Maintain accurate records of partnership agreements, timelines, and deliverables.
  • Provide administrative and logistical support for events, campaigns, and partner activities.

Required Qualifications:

  • 2+ years of experience in marketing, project management or related fields 
  • Background in insurance or financial services is a plus
  • Strong organizational skills with the ability to manage multiple tasks and deadlines. 
  • Good analytical skills to track performance and generate insights. 
  • Excellent communication and relationship management skills.

When you join our team:

  • We’ll empower you to learn and grow the career you want.
  • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
  • As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Working Arrangement

Hybrid