Senior Mobile Marketing Specialist

Senior Mobile Marketing Specialist

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. 

We have an exciting opportunity to join our Marketing Programmatic team as a Senior Mobile Marketing Specialist in Sydney. 

The purpose of this role is to drive the expansion of our mobile marketing function by executing high-performance, end-to-end app campaigns. Reporting to the Mobile Marketing Manager, you will take ownership of user acquisition and retargeting efforts, utilising mobile-specific technologies and DSPs. Your purpose is to turn data into action, optimising the mobile customer journey and playing a critical role in establishing our mobile apps as a primary driver of business growth.

 Key responsibilities will include:

• Own the end-to-end execution of mobile campaigns, including setup, budget allocation, audience segmentation and performance monitoring across mobile DSPs and programmatic channels.
• Support the development of integrated marketing strategies for App Acquisition and engagement, managing the AdMob ecosystem to balance internal cross-sell initiatives with external monetisation opportunities to maximise both growth and revenue.
• Liaise with Mobile Measurement Partners (specifically AppsFlyer) to ensure accurate attribution, tracking, and data integrity.
• Work closely with the Mobile Manager to grow relationships with key platform partners in the app ecosystem, manage agency/vendor relationships, and expand into social channels over time.
• Act as the internal subject-matter expert for App marketing to align strategies and drive innovation.
• Own weekly and monthly reporting for User Acquisition, presenting accurate data, key wins, and actionable learnings to stakeholders.
• Monitor and optimise performance metrics (CPI, ROAS, LTV) across paid channels, partnering with Marketing Insights to surface recommendations.
• Translate user behaviour insights and seasonal trends into high-converting campaign concepts, driving the creative strategy and ensuring messaging alignment across all touch points.

What you will bring to the role:

• Demonstrated digital media experience in the Ad Tech industry, Ad Serving and Ad Management Technologies.
• Strong troubleshooting ability with a clear approach to problem solving.
• Working knowledge of Mobile Performance platforms: Liftoff, AdAction, Admob, Ironsource, Unity and more
• Working knowledge of DSP platforms: TTD, Amazon, DV360 is required. 
• Good understanding of Adserving & MMP tools: CM360, Flashtalking, Appsflyer, Firebase, AdForm and more
• Good understanding of Analytical tools: AAS, GA4, Adobe analytics, DoubleVerify, IAS and more
• Experience in competitive, performance driven environments with a track record of success (eg. Ad spend efficiency).
• Gaming experience is highly valued but not required. 

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.  

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things. 

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more at www.vgw.co

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